Sr. Manager, Dealer Brand

Sr. Manager, Dealer Brand

Capital One Auto is seeking an innovative and data-driven Senior Manager to lead dealer brand marketing efforts for the Navigator Platform line of business. This associate will play a critical role in our B2B growth strategy, supporting Navigator Platform go-to-market (GTM) efforts, focused on driving integrated strategies across the dealer journey. 
 

This role requires a mix of omni-channel marketing expertise, proactive approach to becoming a subject matter expert in our dealer offerings, an understanding of B2B marketing execution and marketing analytics, and the ability to identify and continuously drive optimizations as a high-impact people leader. In this business-integrated role, you will lead the charge in defining and amplifying our brand's presence in the evolving automotive market. This is an opportunity to make a significant impact in a dynamic, fast-paced industry, crafting compelling brand narratives that resonate with customers and industry partners. If you thrive on strategy, creativity, and data-driven decision-making, and you're ready to elevate a powerful brand to new heights, this role is for you.
 

What You’ll Do:

• Develop and execute integrated brand strategies by spearheading impactful marketing projects, serving as a leader and collaborator with cross-functional teams from Sales, Product, Business Analytics, Creative, Legal, etc.

• Set the overarching Brand agenda for Navigator Platform, owning the roadmap and prioritization for Navigator Platform Brand strategy.

• Gain a deep understanding of Capital One Auto’s Navigator Platform offerings, serving as the subject matter expert on the Brand team.

• Oversee cross-channel campaigns that drive awareness, customer acquisition, engagement, and retention across digital, traditional, and experiential touchpoints.

• Strengthen brand identity through consistency in brand voice, visual identity, and storytelling across all customer and partner touchpoints.

• Collaborate with Brand partners to drive thought leadership and position the company as an industry innovator through content, public relations, and executive visibility strategies.

• Leverage data analytics, competitor intelligence, and customer insights to inform marketing strategies, optimize performance, and evaluate brand outcomes.

• Lead, grow, and inspire a high-performing brand marketing team through thoughtful mentorship, strategic development, and team collaboration.

• Influence internal decision makers with formal recommendations and informal networking through excellent communication and presentation skills up to senior executives.

• Fully champion and embody well-managed processes, identifying opportunity gaps and driving improvements across immediate team and partner teams.

• Partner closely with data and business teams to lead Marketing ROI reporting, helping inform decision making and surface key learnings.
   

What You Bring:

• A high level of adaptability and resilience, with the ability to manage shifting priorities and executive-level requests while maintaining strategic focus.

• Deep knowledge of brand marketing, with a proven track record in the financial services, fintech, automotive, and/or B2B SaaS industries.

• A strong strategic mindset with the ability to translate business goals into impactful brand initiatives that deliver intended outcomes.

• Expertise in omni-channel marketing from digital, social, and content marketing to traditional and experiential activations.

• A passion for leveraging data, metrics, and insights to drive results and turn learnings into actionable implications to form a marketing strategy and go-to-market approach.

• Leadership skills that include, empower, and inspire by fostering innovation and collaboration cross-functionally at all levels.

• Highly effective communication skills with outstanding writing, editing, and presentation abilities.

• Experience working with internal creative teams and agencies to execute high-quality campaigns.

• A curious mindset, ready to dig in on dealer attitudes/behaviors/trends and draw implications for marketing.

• Excellent judgement to anticipate and mitigate potential risks.
   

Basic Qualifications:

• Bachelor's Degree or military experience