Product Marketing Manager, Memory (New Jersey onsite)

Position Summary

Location:
85 Challenger Rd., Ridgefield Park, NJ (Monday through Thursday in office required – firm)

Reports to:
Director of Memory Product Marketing, Home Entertainment

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

People | Excellence | Change | Integrity | Co-prosperity

Role and Responsibilities

The Product Marketing Manager, Memory will create and execute product marketing plans for the Memory & Storage category, including go-to-market schedules, demand generation campaigns, and materials (e.g., project schedules, core messaging, packaging, promotional, and point-of- purchase advertising). Drives achievement of business KPIs such as revenue, margin, profitability, and market share objectives. Collaborates with sales and supply chain teams to ensure optimum inventory-to-sales forecast ratios and is primarily responsible for forecasting for assigned products.

This role will also support sales account teams, marketing teams, internal financial teams, and the Korean-based Product Planning organization (HQ). Pitches product line-up features and strategy at key customer meetings and events.

Role & Responsibilities

• Creates and executes product marketing plans for the Memory & Storage category to meet KPIs

• Develops go-to-market strategies, including pricing, distribution, product mix, and promotional recommendations

• Lineup management – directly manage a specific appliance product segment, including lineup optimization and initiatives targeted at driving operational efficiency or responding to market challenges

• Launch management – Supports and oversees all new product launch activities that contribute to the achievement of new product target volume and profit objectives, and collaborates with Demand Generation and Sales teams in developing launch schedules

• Price administration – Supports, manages, or directs the management of pricing strategies by product and by segment and manages promotional roadmap for assigned products to drive sales, market share, and to ensure that market forecasts are achieved

• Sales and P&L Analysis – Analyzes sales forecasts and monitors sales and marketing investments as needed for maintaining accurate target plans and inventory balance and for achieving business P&L goals

• Forecasting and Inventory Monitoring and Optimization – Prepares and owns forecasts for assigned categories, collaborates with supply chain, sales, and customers to ensure appropriate inventory levels throughout the product lifecycle, and timely end-of-life (EOL) strategies

• Adjusts product marketing activities as needed throughout the product's lifecycle to eliminate sell-in / sell-through bottlenecks and excess or aged inventory

• Tracks weekly product sales data by account and by SKU to manage forecasts and resolve sales challenges (e.g., recommends pricing adjustments, suggests removal of product from floor, provides retailers with data-driven recommendations on which models to promote)

• Collaborates with sales teams and customers to understand customer retailer strategies and challenges, and in general to provide the marketing support needed for successful selling

• Conducts sales and supply chain meetings, develops weekly forecasts, and confirms the sales estimates essential for achieving supply chain efficiency and appropriate inventory levels

• Works with demand generation group to develop promotional content (e.g., presentations, merchandising storyboards, website content, product spec sheets, and product use collateral)

• Works with Training team to create training material for sales associates

• Pitches product line-up features and strategy at key customer meetings and events

• Conducts competitive market analysis using various systems as well as online research

Skills and Qualifications