Sr. CRM Lifecycle Manager

We are Lennar 

Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States.

Join a Company that Empowers you to Build your Future

We are seeking a highly skilled and experienced Sr. CRM Lifecycle Manager to join our dynamic team. As a Sr. CRM Lifecycle Manager, you will be responsible for developing and executing effective email marketing campaigns to drive engagement, customer retention, and sales growth. Reporting to the Director of Acquisition – Digital Marketing, you will build and lead a team of email specialists to support our 40+ divisions nationwide, captivating our customers and achieving measurable results.

• A career with purpose.

• A career built on making dreams come true.

• A career built on building zero defect homes, cost management, and adherence to schedules.

Your Responsibilities on the Team 

• Build and lead the email marketing team, starting with the hire of one specialist and scaling as needed.

• Oversee and manage the company’s Marketing Cloud instance, ensuring optimal utilization of its capabilities.

• Develop and implement comprehensive, targeted email marketing strategies designed to maximize outreach, engagement, and conversions.

• Segment and manage mailing lists based on various factors, including past email behavior, demographics, purchasing behavior, and more.

• Collaborate cross-functionally to develop email campaign content that aligns with overall marketing strategy and brand standards.

• Analyze campaign performance and recommend improvements using analytics tools within Marketing Cloud and other platforms.

• Conduct A/B testing to better understand customer behavior and increase campaign effectiveness.

• Stay current on industry trends and explore new channels and strategies to keep us ahead— including updates in social media marketing, attribution, and programmatic media buying.

• Manage subscriber lists and ensure compliance with email regulations such as GDPR and CAN-SPAM.

Requirements

• Bachelor's degree in Marketing or related field required. (7+ years exp.)

• Proven experience as an Email Marketing Manager or similar role.

• Hands-on experience with HTML/CSS and content management systems.

• Proficient in marketing automation technology and tools, specifically experience with Marketing Cloud.

• Knowledge of SEO/SEM and Google Analytics.

• Experience with CRM software, specifically Salesforce, is a plus.

Physical & Office/Site Presence Requirements

This is primarily a sedentary office position which requires the Sr CRM Lifecycle Manager to have the ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary.

This is a position which requires the Sr CRM Lifecycle Manager frequent walking, standing and climbing stairs in/around homes, models and properties. Must also have the ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary.

Life at Lennar

At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth. Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of. Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments. To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations. From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies. Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone