Director, Field Marketing, Americas (Universal Robots / MiR, Chicago IL, N. Reading MA, Novi MI)

At Universal Robots, part of Teradyne Inc., Our vision is to create a world where people work with robots, not like robots. And as the market leader with 75,000+ collaborative robots (cobots) already installed worldwide, we’re well on the way to achieving it. We employ 1000+ people in offices across North America, South America, Europe and Asia and we’re growing all the time. Our team is made up smart, creative people working at the forefront of automation. Together we find innovative solutions to some of the most important manufacturing issues facing businesses today. We dare to do what others find impossible- working with advanced technologies to change in the way businesses operate, So if you’re looking to build your career with a ground-breaking technology company in dynamic environment with career advancement UR is the place for you. 

 

Our Purpose:

 

TERADYNE, where experience meets innovation and driving excellence in every connection. We are fueled by creativity and diversity of thought and in our workforce. Our employees are supported to innovate and learn something new every day.

Teradyne Robotics, comprised of Universal Robots (UR) and Mobile Industrial Robots (MiR), is a leading provider of collaborative robots (cobots) and autonomous mobile robots (AMRs) used in a variety of industries, including manufacturing, logistics, electronics assembly, and warehousing.

 

Universal Robots and MiR are part of Teradyne Robotics.  We employ 1000+ people in offices across North America, South America, Europe and Asia. At Universal Robots, our vision is to create a world where people work with robots, not like robots. And as the market leader with 100,000+ collaborative robots (cobots) already installed worldwide, we’re well on the way to achieving it. Mobile Industrial Robots (MiR) develops and manufactures a comprehensive fleet of advanced, flexible, and easy-to-deploy autonomous mobile robots (AMRs) designed to automate internal logistics and optimize material handling for a wide range of payloads, including pallets.

 

Opportunity Overview:

 

The Director of Field Marketing Americas will play a pivotal role in shaping and executing the overall marketing strategy for the region, reporting to the VP Marketing & Communications, and with a dotted line to the Regional Head of Sales to ensure marketing and sales alignment.  The region – United States, Canada, Mexico, Brazil - represents an important role and sizeable growth outlook in the total business of Teradyne Robotics.

The role requires an experienced and dynamic marketing professional, with a proven track record in B2B technology marketing, ideally within the manufacturing, logistics, and related automation sectors. You will be responsible for developing and implementing successful integrated marketing, demand generation, and communications strategies to build brand awareness, displace competitors, and support revenue growth. This is a field marketing role, focused on driving demand and engagement within the region, working directly with sales teams and channel partners to execute localized and local marketing programs and providing market, customer, channel, and other feedback to central marketing. You and the team will play a key role in crafting the future direction of the region, contributing to the Teradyne Robotics brands being perceived as leaders in Advanced Robotics, trusted partners for automation solutions, and providers of easy-to-use and deployable robotics. 

You will oversee the region’s marketing resources and collaborate cross-functionally to run measurable marketing programs targeted to end customers and channel partners, develop perception campaigns, build a scalable and high-performance demand generation engine and constantly monitor performance. 

 

***Travel: This position requires ~30% travel across the region.

***Location: East Coast US, preferably within reach of Boston/North Reading MA; Novi, Detroit MI.

 

In this role, responsibilities include: