Director, Content Marketing

About Norm Ai

Norm Ai, the leading Legal & Compliance AI company, has a client base with a combined $30 trillion in assets under management. By turning legal code into AI code, Norm enables enterprises to move faster and more comprehensively in their legal and compliance processes with reliability and trust.

Norm’s platform combines frontier AI, proprietary legal reasoning systems, and embedded legal and regulatory expertise.

We have recently raised more than $140 million, backed by Blackstone, Bain Capital, Vanguard, Citi, New York Life, TIAA, Coatue, Craft Ventures, Henry R. Kravis (KKR co-founder), and Marc Benioff (Salesforce CEO).

Norm Ai pioneered Legal Engineering, the process that empowers lawyers to build and supervise domain-specific AI agents with Norm’s proprietary suite of no-code software tools. We hired dozens of lawyers from premier U.S. law firms and trained them as Legal Engineers, who specialize in Large Language Model powered legal workflows.

Norm Ai technology is deployed inside many of the largest and most consequential institutions in the world. The company is growing quickly and hiring across all teams.

AI Fluency:

Norm Ai expects all team members to be fluent in AI. Successful candidates actively use AI in their day-to-day work to support thinking, creation, and problem-solving. They use it to improve the quality and speed of their work and to continuously refine how work gets done end-to-end.

Candidates should be prepared to demonstrate and discuss their AI usage throughout the interview process, including concrete examples of tools, workflows, and outcomes. We look for practical, hands-on experience, not theoretical familiarity.

About the Role

As Norm’s first content marketing hire, you will lead development and execution of a best-in-class content strategy that elevates Norm’s position in the market. Norm is hiring our first Content Marketing—equal parts strategist, editor‑in‑chief, and operator—to define the editorial engine that shapes Norm Ai’s presence across the legal, AI, and tech ecosystems. You’ll translate complex legal, compliance, regulatory, and AI concepts into content clients actually want to read, watch, and share.

You’ll drive content strategy and editorial direction for Norm Ai, from thought leadership to demand generation. This role is equal parts strategist, editor-in-chief, and writer.

We’re looking for a thoughtful storyteller who can translate complex legal and AI topics into compelling narratives that speak to the transformation taking place across regulated industries today. You can adapt message based on audience and goal. At Norm, we move quickly, strive to create signal over noise, and aim to inform our audience with unique, thoughtful insights they can’t glean elsewhere.

Content Marketing itself is going through an AI transformation and we expect this candidate to be well versed using AI to create leverage in their content program. From using the latest AI tools, to building AI-native content workflows, to measuring our AEO performance, we are aiming to create a modern AI-native content function at Norm Ai.

We’re looking for a sharp, versatile storyteller who can translate complex legal and AI topics into content people actually want to read. We move fast and prioritize content that informs, not advertises. This does not require legal expertise, but candidates should be curious about exploring topics related to legal, compliance, and AI in regulated industries.

Core Responsibilities:

• Content Strategy & Editorial Calendar – Own the roadmap across blog, webinars, video, and social

• Thought Leadership & Long‑Form – Write and edit attorney‑grade articles and reports that cement Norm Ai as the authority on compliance automation and AI governance.

• Multimedia & Video Storytelling – Storyboard, script, and produce premium B2B video series; manage end‑to‑end creation workflows.

• Experimental, Data‑Driven Execution – Prototype new formats quickly, analyze performance, and double‑down on what resonates.

• Contributor Management – Commission and manage external writers, SMEs, and guest authors while safeguarding voice, tone, and quality.

• SEO & AEO Ownership – Drive keyword research, schema markup, and answer‑engine experiments that grow qualified traffic.

• AI‑Accelerated Ops – Leverage GenAI for research, outlines, and first drafts while keeping rigorous human edits; hit KPIs for AI‑enabled efficiency.

• Performance & Insights – Partner with Demand Gen to track traffic, engagement, and pipeline contribution; run A/B tests and surface insights.

• Planning & Reporting - Align content to the buyer jou