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Commercial Effectiveness Manager - Benelux

Haleon
Belgiumfull_timeVerifiedPosted 16 Jun 2025

About the role

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, parodontax, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

Our Offer:

  • Remote work with flexible on-site presence.
  • International career development opportunities.
  • Attractive pension plan.
  • Extensive health insurance plan.
  • 38 days of paid holidays in Belgium.
  • Apple mobile phone and mobile subscription.
  • Drive in style with a company car.
  • Eco/meal vouchers and many other benefits.
     

About the role: The Sales Force Effectiveness Manager (SFE) is responsible for defining, implementing, and tracking the execution of the field commercial strategy. The role involves proposing recommendations to the Sales Department to improve performance and increase the impact of the Field Teams through Segmentation & Targeting, Productivity, Perfect Store programs, and Cycle plans. Proficiency in English and French or Dutch is a must, along with experience in the Benelux market.

Your Day to Day:

  • Analyze current data, create solutions to maximize sales, support system maintenance, and integrate new services.
  • Compile, analyze, and report sales data, monitor and analyze competitive activity, customer, and market trends.
  • Provide actionable insights to guide the sales and marketing teams.
  • Contribute to the development of sales plans and objectives.
  • Maintain the quality of data, monitor and analyze the achievement of objectives assigned to the Field Sales Teams..
  • Design visualizations (KPI & reports) to measure the team’s effectiveness based on internal and external data.
  • Track and report on performance metrics to support critical business decision-making.
  • Identify opportunities to better manage Field Force activities that drive efficiencies. .

Ideal Candidate Profile:

  • At least 4 years of experience in a sales force effectiveness role within the FMCG sector.
  • Skills in data modelling, data analytics, and knowledge of CRM Tools (ideally Salesforce.com and/or Veeva).
  • High level of proficiency in Power BI and Excel.
  • Language proficiency in English, French, and/or Dutch.
  • Strong problem-solving and analytical skills, generating insights and recommendations.
  • Strong communication and influencing skills, with a high level of resilience.
  • Ability to set clear objectives, track, and course correct where needed.
  • Understanding of the commercial and financial impact of decisions and risks.
  • Excellent collaboration skills and ability to team up with various people in different levels and countries within the organization.
  • Project management experience in data or related fields.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few mom

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Company

Haleon

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