Sr. Analyst, MSP&A

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.  

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

The Marketing Strategy, Planning, and Analysis (MSP&A) team aims to improve the efficacy and efficiency of activities across the Marketing org through detailed analysis, strategy development, and structured planning approaches. As the Sr. Analyst, MSP&A – Lifecycle & Engagement Strategy, you will contribute to analyses and develop strategies that grow member engagement across Peacock owned channels.

Responsibilities include, but are not limited to:

• Perform ad hoc analyses using proprietary and external data. Use quantitative and qualitative skills and communicate findings into actionable insights to help inform planning.
• Support development of prioritization frameworks to inform resource allocation to areas that drive the largest business impact.
• Partner with Peacock Consumer Insights and Decision Sciences to translate audience insights into effective strategies, including content recommendations, sampling, and messaging tactics that deliver incremental results.
• Collaborate with the rest of the Peacock MSP&A and cross-functional teams to determine opportunities for partnership between engagement and other business activities.
• Support development of learning agendas by identifying new strategies to test.

Qualifications

Qualifications

• 2 years of experience in a highly analytical role, preferably at a top agency or consultancy
• BS/BA in mathematics, statistics, management, business, marketing, entrepreneurship, or a related field
• Strong excel and data viz (e.g., PowerPoint) skills, programming skills a plus
• Ability to create structure and recommend approaches to ambiguous business questions
• Experience working with CRM, Editorial, Product marketing or Direct-to-Consumer marketing a plus
• Strong project management skills
• Ability to manage relationships with stakeholders of varying levels of seniority
• Good judgment, problem-solving, critical thinking, and decision-making skills
• Positive attitude and high level of professionalism
• Impeccable written and spoken communication skills, articulate and thoughtful
• Team-oriented and collaborative with an aptitude and willingness to learn
• Self-sufficient problem solver able to think creatively and independently

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