Associate Director, Marketing Program Management

Company Description

LGC Clinical Diagnostics is a leading and trusted global manufacturer of Quality Management Tools (QMT) and reagent components. We partner with In Vitro Diagnostics (IVD) and biopharmaceutical developers, clinical research organizations (CROs) and academic institutions in commercialization activities across the entire diagnostic pipeline - from concept and early-stage research, through expedited product development and onwards into routine clinical use. Laboratories and diagnostic professionals across disciplines of clinical chemistry, immunochemistry, serology, molecular diagnostics, and clinical genomics rely on LGC’s products to achieve accurate and reliable diagnostic results.

Our combined and ever-growing capabilities mean we are better positioned to support the needs of the clinical diagnostics industry, from early feasibility and research to commercial & laboratory development test (LDT) assay development, installation, validation and ongoing performance monitoring support. LGC Clinical Diagnostics Quality Management and reagent component manufacturing facilities are FDA-registered, and ISO 13485 and ISO 9001-certified.

Our brands include five IVD manufacturers of QMTs and one manufacturer of viral and bacterial antigens and antibodies:

• Maine Standards Company Calibration verification materials, validation & qualification panels, calibrators, and OEM PT/EQA samples
• SeraCare Quality Controls, Reference Materials, Biological Materials, reagent components
• Technopath Clinical Diagnostics Independent Quality Controls & QC Software Solutions
• The Native Antigen Company Viral and bacterial antigens/antibodies
• KOVA International and Biochemical Diagnostics, Inc., manufacturer of in vitro diagnostic products for the global urinalysis market and controls for drugs of abuse and pregnancy testing.

We are committed to improving patient healthcare by offering products and services that support accurate and reliable diagnostic results.

Job Description

The Associate Director, Marketing Programs leads our marketing activities supporting D&G’s complete portfolio of products. The Associate Director, Marketing Programs works closely with the Marketing and Commercial Teams to provide support for marketing activities including promotional and communication programs, digital and event marketing projects including lead generation activities, marketing positioning and communications initiatives, events, and sponsorship programs.  The role includes support of marketing communications for product promotion and product launches, web projects, traditional marketing programs, email campaigns, sales support and marketing analytics including lead generation activities.  In addition, product development support, competitive assessments and channel strategies are key aspects of the role.

Key Responsibilities

• Develop and manage the annual marketing programs strategic plan and associated budget, aligned with assigned business objectives.
• In cooperation with your team, develop the key initiatives, measurements, and detailed team goals for achievement of the business plan. Support the team to implement and manage tactical marketing activities to achieve the sales and profit goals for the product line. This includes value proposition, branding strategy and channel strategy.
• Lead the development, successful implementation, and performance measurement of marketing programs for key campaigns and new product launches, including promotional materials, advertising, news releases, sales tools and technical support materials.
• Support the creation of materials related to marketing projects including sales focus campaigns, product launches, content offers, web updates, blogs, email campaigns, and other special projects.
• Support lead generation campaigns and ensure leads are processed correctly into our marketing automation platform and CRM. Lead the team in continuous improvement in our management and delivery of MQLs (Marketing Qualified Leads) and nurturing of our leads contact database.
• Work with vendors, e.g. outside advertising agencies, event organizers, marketing design agencies, etc., to ensure timely, cost effective execution and meeting of performance objectives.
• Employ formal and informal market research tools, including ongoing contacts with customers, business