Global Head of Business Marketing
CanvaAbout the role
Join the team redefining how the world experiences design.
Hey, g'day, mabuhay, kia ora,你好, hallo, vítejte!
Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where and how you can work
Our flagship office is in Sydney, Australia, but we've made our way from down under, to hubs in Austin and San Francisco, which are now home to our US operations. So whether you're in Texas or California, you have choice in where and how you work in each of those states. That means if you want to do your thing in the office (if you're near one), at home or a bit of both, it's up to you.
What you’d be doing in this role
As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.
As the Global Head of Business Marketing, you'll lead a rapidly growing team, tasked with driving adoption and expansion of Canva in workplaces and organizations of all sizes. We're focussed on expanding Canva's adoption by enterprises, building off exceptional product-led adoption by more than 130 million people around the world — and a large base of organic usage in organizations (85% of the Fortune 500).
In this role, you'll be an integral part of both our go-to-market (sales, product and growth) and marketing leadership teams, overseeing a cross-functional team spanning product marketing, growth marketing, content, PR & comms, and experiential.
We're looking for a strategic operator who can tackle ambiguous problems and drive impact. You will bring definition and clarity to develop our global business marketing plans, driving adoption of our Canva for Teams product. You're up for the build, and will bring your extensive experience to the table building enterprise adoption, but be ready to write the playbook too as we scale enterprise "The Canva Way", using our consumer/SMB success.
From your experience, you'll know what it takes to build a comprehensive understanding of the enterprise buying journey (end users, CMOs, IT, procurement, HR etc.), and have extensive experience building marketing programs targeting our key use-case across marketing and creative teams.
You’ll bring global experience, and be able to help build a team across our offices in Sydney and San Francisco, and expand through local hiring in regional hubs. You have exceptional written, visual and verbal communication skills, the ability to manage complex stakeholder environments and a passion for rallying people around a single unified plan.Reporting into the Chief Marketing officer and with close partnership to the GTM leadership, you’ll lead and build cross-functional teams, and manage a multi-million dollar global budget.
The key to your success at Canva will be your ability create the messaging and playbooks that ensure we are driving enterprise expansion, and drive cross-company collaboration and influence key decisions, bringing internal and external stakeholders on a journey to realize a world class B2B marketing strategy. The successful candidate will be a key contributor to Canva’s global mission to empower the whole world to design and do the most good possible.
Strategic leadership • Develops long term B2B marketing objectives, strategies and tactics; proactively identifies gaps and opportunities• Partner closely with functions across marketing including Growth Marketing, Brand Marketing, Product Marketing, International Marketing, PR & Communications as well as Sales & Success, Product, and Finance, to align on strategic objectives and goals• Develop a clear strategy for our global B2B marketing ensuring alignment with marketing objectives and broader company mission, leveraging sales enablement content and account specific marketing, lifecycle, events, PR, customer programs, etc.• Work closely with brand marketing and product marketing to build upon our broader campaigns and audience strategies, tailoring programs and tactics to reach our business audiences • Manage complex decisions and problems, using high judgment and expertise to mitigate risks created by complexity and make trade offs to ensure the right outcomes
Business Marketing Budget•Own management of the Business Marketing budget, working closely with Finance and the other functional team leads•Determine the right mix of investment across audiences, channels and markets to drive outcomes•Accountable for pipeline delivered and quality of support / enablement delivered to GTM teams•Cross Functional Collaboration•Work closely with Brand Marketing, Content/Creative, Media, Growth Marketing, Partnerships, Product Marketing, International Marketing, etc.
Organisational Leadership•Leads an organization of multiple layers (and specialties) with te
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