Head of Field Marketing North America
DanaherAbout the role
Bring more to life.
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?
At Beckman Coulter Life Sciences, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact.
You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.
At Beckman Coulter Life Sciences, we know time is the most critical facet in the laboratory today: time to get life-saving therapies to patients faster; reclaiming time by automating tedious manual workflows; and saving time spent addressing erroneous or complex results.
We are partners in time and accelerate answers to critical questions through the power of automation. We develop innovations for scientists by scientists, with many of our 3,300+ global colleagues coming from the laboratory.
It’s all part of our time-tested approach to bringing meaningful innovations at the speed of life since 1935. And we’re just beginning. Working together, let’s put our time and talents together to advance human health for tomorrow.
Learn about the Danaher Business System which makes everything possible.
The Head of Field Marketing North America is responsible for the strategic leadership, planning, and execution of localized marketing initiatives to drive demand, support sales, and enhance market presence in specific regions within the Life Science, Pharma, or Diagnostics industry in North America. You will build and develop a high-performing team of Field Marketing Managers to ensure the effective adaptation and implementation of global marketing programs, manage local events, and cultivate crucial relationships with Key External Experts (KEE).
This position reports to the head of Global Commercial Marketing and is part of Global Marketing and will be fully remote.
In this role, you will have the opportunity to:
- Lead North America Field Marketing Strategy & Execution: Develop and execute regional field marketing strategies and localized market activation plans that align with corporate growth objectives, adapt global campaigns to local market needs, and maximize commercial impact across the BioPharma, Diagnostics, Academic and Government Research markets.
- Drive Pipeline Growth and Commercial Performance: Own regional marketing pipeline contribution and demand generation outcomes through integrated campaigns, Account-Based Marketing (ABM) initiatives, events, and targeted customer engagement programs to increase the visibility to target customers that generate qualified opportunities, accelerate opportunities, and support revenue growth.
- Partner with Commercial Leadership to Accelerate Growth: Serve as the primary marketing partner to our Vice President Sales Americas and our Regional Sales Team Leaders, translating business priorities into actionable marketing plans, providing sales enablement support, and ensuring strong alignment between marketing investments and commercial objectives.
- Deliver Exceptional Customer and Market Engagement: Lead the execution of regional events, workshops, seminars, trade shows, customer programs, and omnichannel engagement activities while building relationships with Key External Experts (KEEs), strategic partners, and influencers to strengthen market presence and customer advocacy.
- Provide Market Intelligence and Voice of Customer Insights: Gather and communicate customer feedback, competitive intelligence, market trends, pricing changes, and regional business insights to Product Management, Global Commercial and Strategic Marketing, and Commercial Leadership to inform strategy, product positioning, and future growth opportunities.
- Manage Marketing Operations, Budget, and Performance: Oversee regional marketing planning, budget management, lead management processes, SFDC utilization, and marketing performance measurement, ensuring efficient resource allocation and clear visibility into ROI, pipeline contribution, and business impact.
- Support the Full Customer Lifecycle: Develop and implement programs that drive customer acquisition, adoption, retention, expansion, and advocacy, creating a seamless customer journey across digital, virtual, and in-person engagement channels.
- Build and Develop a High-Performing Field Marketing Organization: Lead, mentor, and develop a team of Field Marketing Managers, fostering a culture of accountability, innovation, coll
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