Senior Social Media Manager

Senior Social Media Manager

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

Through both an increased investment in and an organizational prioritization of social media, Kimberly-Clark’s North American brands have committed to evolving their social presence and strategies. In support of that commitment, we’re looking for a seasoned social-savvy expert with proven experience in developing and executing social media strategies for large brands, creating engaging content, and maintaining the brand’s voice across a variety of platforms. With a thumb on the pulse of cultural trends and sharp social instincts, the Senior Social Media Manager will be responsible for turning content and platform insights into resonant creative, activating our audiences through effective consumer engagement in partnership with our community management teams, and elevating the relevance of our portfolio of iconic brands.

In this role, you will:

• Develop and execute comprehensive social media strategies aligned with business objectives, including content calendars, campaign roadmaps, and platform-specific approaches for optimal engagement

• Partner with brand team & media team counterparts on development of creative content briefs, agency direction, content coordination, and holistic performance reporting, ensuring consistent quality across all deliverables

• Own the creation and management of organic social media campaigns across multiple platforms, including cohort identification, boosting budget allocation, audience targeting, and ROI optimization

• In partnership with Social Media Analysts, define social media metrics and create detailed performance reports for brand team leadership, providing actionable insights and recommendations for strategy refinement & creative optimization

• Establish and maintain brand voice guidelines across all social channels while adapting content style for platform-specific audiences and trends

• Cultivate relationships with internal marketing services teams, agency, platform & industry partners, and key stakeholders to develop collaborative content opportunities and expand brand reach

• Monitor emerging social media trends, tools, and best practices, implementing innovative approaches to keep the brand at the forefront of digital engagement

• Support crisis communication protocols for social media channels, including response strategies and stakeholder communication during sensitive situations

• Drive cross-functional collaboration with Marketing, PR, and Customer Service teams to ensure aligned messaging and integrated campaign execution

• Manage the sourcing, curation & deployment of User Generated Content (UCG) & Employee Generated Content (ECG)

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you wil