Specialist, Senior Digital Marketing

The Senior Digital Marketing Specialist will be responsible for developing and executing digital channel programs for ABS Group, increasing brand awareness, developing a robust community of clients through promoting company products, services or events, and driving prospects to conversions through appropriate technology platforms. Part of a cross-functional Content, Media and Digital Marketing team, this role coordinates and publishes content to multiple digital channels such as the corporate website, email campaigns, press releases, blog posts, paid display/search advertising, and interactive media to drive effective customer-facing experiences and elevate the ABS Group brand. The Senior Digital Marketing Specialist must have a proven track record working with various digital marketing channels, as well as a depth of hands-on experience using digital tools to easily deliver digital tactics without any technical assistance. Video editing skills a plus.

What You Will Do:

• Collaborates with the Digital Marketing Manager, business units, and other staff functions to advance and execute ABS digital marketing practices and programs.
• Collaborates with cross-functional teams to develop strategies and tactics that utilize digital channels.
• Collaborates with stakeholders and Content SMEs on the development of various digital projects to production.
• Manages one or more assigned digital channels (external websites, database management, CRM integration, lead generation, social media, marketing automation, email marketing, webinars, video, or analytics and digital metrics).
• Monitors and evaluates trends, data, usage, competitors, and market/business conditions; recommends and executes approaches to improve the effectiveness of ABS digital campaigns.
• Works with internal business partners on incorporating digital channel techniques into their work and the corporate culture.
• Innovates with new digital marketing tools and tactics to offer compelling content, media, or digital channels.
• Serves as a point of contact for corporate digital channel security crisis monitoring and response.
• Adheres to digital privacy compliance regulations on all projects.
• Builds positive relationships across organizations that foster a strong work environment.

What You Will Need:

Education and Experience

• Bachelor's degree in Business, Communications, Advertising, or a related field.
• 3‒5 years of experience related to marketing and communications or public relations. A minimum of 2 years of experience managing a digital channel daily.
• Google AdWords certification or Google Analytics certification preferred

Knowledge, Skills, and Abilities

• Requires a combination of hands-on writing, technical, and design skills.
• Strong writing skills are a requirement of this position, including editing and producing promotional content from concept to execution.
• Hands-on experience using enterprise social media software, enterprise marketing automation software, Adobe Creative Suite, webinar platforms, and enterprise content management systems.
• Knowledge of social media platforms, including but not limited to, Twitter, LinkedIn, and YouTube.
• A sound working knowledge of all elements within MS Office is required. Expertise in creating excel reports and PowerPoint presentations to communicate metrics and ROI.
• Experience with SEO, Google AdWords, Google Analytics, or enterprise content management systems is preferred.
• Traditional communications experience such as public relations, marketing communications, and/or journalism for an organization with global operations. Agency experience preferred.
• Strong interpersonal and team skills.
• Ability to motivate others, and to work effectively with all levels of management.
• Ability to plan, organize and coordinate in a larger framework.
• Must be able to assume a high level of individual responsibility.
• Professional creativity and flexibility are essential.
• Ability to develop a working knowledge of ABS Rules, Guides, statutory regulations, and related instructions, as well as the ABS Employee Safety Policy. 

Reporting Relationships:

Reports to a Manager, Director, or Executive level position.

We set out more than 160 years ago to promote the security of life and property at sea and preserve the natural environment. Today, we remain true to our mission and continue to support organizations facing a rapidly evolving seascape of challenging regulations and new technologies. Through it all, we are anchored by a vision and mission that help our clients find clarity in uncertain times.

ABS is a global leader in marine and offshore class