Sr Product Manager, Marketing

Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising 
awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

Throughout our history, Edwards has helped transform the way physicians monitor and take preventative measures for cardio patients. Our Critical Care business unit specializes in advanced hemodynamic monitoring solutions, including artificial intelligence algorithms to provide predictive readings to clinicians, helping them get patients home to their families faster. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey

You will make an impact by...
• Partnering closely with key thought leaders to anticipate the future market environment, changes in economic climate, the onset of new competitors including substitutes and adjacent players and to predict/drive future needs for current and future customers
• Collaborating with management to create, communicate and execute global market strategies and actionable market plans to advance the business and generate value
• Creating marketing and brand plans, tools and collateral by applying knowledge of value proposition, segmentation, targeting, positioning and messaging and gain approval with appropriate stakeholders. Develop creative briefs and manage communication with one existing agency/vendor
• Collecting and interpreting voice of customer (VOC) in order to define product requirements
• Planning marketing projects and activities with accountability for successful completion within scope of project deliverables including supporting technical team meetings and driving product design requirements using voice of customer inputs
• Providing direction and guidance to smaller project teams to execute tactical marketing projects and/or initiatives
• Identifying and evaluating marketing process improvements and/or course correction/course alignment opportunities
• Other Incidental Duties

What you'll need (Required):
Bachelor's Degree with 8 years of experience work experience and previous related experience working in marketing or healthcare industry Required or
Master's Degree or equivalent with 6 years of experience working in marketing or healthcare industry

What else we look for (Preferred):
• Proven successful project management skills

• Must be onsite in our Irvine, CA office

• Medical Device experience
• Proven expertise in Microsoft Office Suite
• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
• Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
• Extensive understanding of internal and external product and market
• Extensive understanding of related aspects of marketing concepts and principles
• Ability to build and coach other’s to create market models with supporting assumptions in order to determine key financial metrics and market opportunity
• Ability to create comprehensive marketing strategies with supporting plans and the ability to execute.
• Possess the ability to measure and track performance/success of programs/initiatives
• Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
• Ability to assess and understand market share, pricing, ASPs, competitive dynamics
• Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
• Strict attention to detail
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
• Ability to manage competing priorities in a fast-paced environment
• Ability to represent leadership on sections of projects within a specific area working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
• Ability to maintain a strong relationship with the regional sales team, clinical specialists, governmental affairs, clinical economics and training to ensure effective and optimal integration of efforts
• Adhere to all company rules and requirements (e.g.,