Regional Marketing Director (Central Region)

Job Description:

We are looking for a Regional Marketing Director (RMD) to be part of our Central Region team. This role will report the Regional Vice President.

As a RMD, you'll generate Penn Mutual life insurance sales through recruiting and sales solicitation of targeted life insurance financial professionals. The successful candidate is adept at positioning life insurance as the foundation of a financial plan, actively promoting the living as well as the death benefits of life insurance for the individual and business markets. Considered a "second line field leader," this employee is a "master in the craft" as represented by expertise in practice management to enable a financial professional to start, grow, or transition their practice depending on their experience in the business and professional objectives. In addition, the RMD actively and selectively recruits to Penn Mutual's broker-dealer, Hornor, Townsend and Kent, LLC. ("HTK"), without compromising the firm's relationships with other independent broker-dealer distribution partnerships

We’ve embraced a flexible, hybrid approach to work. Based on your role and personal preference, we empower you to choose where you work best. This model allows you to balance your life and bring your whole self to work.

Responsibilities

Recruiting

• Prospects and profiles for independent, targeted life insurance financial professionals who regularly write life insurance as part of their practice with life insurance sales representing 30% to 50% of their business.
• Achieves annual financial professional recruiting goal completing due diligence process and ensuring new recruits have are in good standing with FINRA and the state life insurance department.
• Continues to enhance productivity of new recruits increasing their Penn Mutual life insurance production year over year.

Practice Management

• Coaches' life insurance financial professionals utilizing advanced marketing concepts to accelerate the growth of their practice, diversify into new markets, expand or transition their business.
• Contributes to channel fluidity by supporting and encouraging independent financial professionals to move within PML distribution channels to facilitate the growth of their business.

Sales and Goal Achievement

• Achieves or exceeds individual LWP sales and goals working toward balanced product mix through sales concepts, case design and advanced marketing concepts in the individual and business markets
• Contributes to and/or participates in company pilots or special initiatives upon request.

Productivity and Territory Management

• Actively engages in up to 20 weekly faces to face meetings with quality financial professionals and/or small group to promote PML’s value proposition, sales solutions, marketing concepts and life insurance products.
• Conducts regional marketing or study group meetings with independent financial professionals to facilitate practice management and promote the PML value proposition and innovative sales solutions and competitive products.
• Willing to participate in joint appointments as insurance specialist with financial professionals, as appropriate.
• Maintains efficient rotations creating territory zones and geographic density of appointments.
• Works within assigned T & E budget.

Marketing and Sales Track

• Involved in recommending case designs and illustrations.
• Utilize compliant company generated marketing and advanced case sales solutions and competitive edge in solicitation of PML product and sales opportunities.
• Actively promotes company’s marketing programs, such as, WORTH and Financial Professional Alliance.
• Able to facilitate a potential life insurance case from concept and design to placement providing field underwriting as appropriate.

Compliance

• Ensures suitability of the sale in meeting client need as presented by financial professional.
• Follows FINRA regulations for cash and non-cash incentives and/or entertainment in conducting business with independent financial professionals.
• Works within budget allocating travel and expense budgets to DSM and RSDs for effective and efficient territory management.

Team Player

• Shares best practices with peers including recruiting, referrals, sales ideas, handling objections, success stories and leveraging PML’s competitive advantages.
• If applicable, partners with their Internal Marketing Representative (“IMR”) to achieve goals.
• Partners with the Relationship Management team prioritizing financial professionals from PML’s Focus Firm list to assist in achieving goal and growing market share in firm.
• Participates i