Director, Global Sales Enablement

Dynata's Director, Global Sales Enablement is responsible for developing and executing strategies that equip our global sales teams with the resources, knowledge, and skills they need to be successful. This strategic leader fosters seamless collaboration between sales and other departments, such as marketing and product, to ensure a cohesive approach to revenue generation. Managing a small team of sales enablement professionals, they drive comprehensive enablement initiatives that improve sales efficiency and effectiveness, ultimately leading to increased revenue and business growth. 

RESPONSIBILITES:

Strategic Leadership 

• Develop and implement a comprehensive global sales enablement strategy aligned with overall business strategy and revenue targets 

• Partner with senior leadership to identify sales performance gaps and design targeted solutions that drive revenue growth 

• Establish key performance indicators and metrics to measure the effectiveness of enablement programs against business outcomes 

• Drive continuous improvement through data-driven insights and performance analysis 

• Ensure sales enablement initiatives directly support company-wide strategic objectives and quarterly/annual revenue goals 

Content Development & Management 

• Create high-impact sales content including playbooks, battle cards, competitive intelligence, and training materials 

• Analyze sales performance data and market trends to identify content needs and opportunities 

• Ensure all enablement content is current, relevant, and regularly updated to reflect market changes, product updates, and competitive landscape shifts 

• Establish content governance processes including regular content audits, version control, and content lifecycle management 

• Develop content update protocols that ensure sales teams always have access to the most current and accurate materials 

Training Program Development & Delivery 

• Design and deliver comprehensive training programs for sales new hire onboarding, product launches, and skill development 

• Create ongoing programming including regular workshops, lunch-and-learns, and certification programs 

• Develop blended learning approaches combining in-person, virtual, and self-paced learning modules 

• Establish regular training calendars and curricula that address evolving commercial needs 

• Measure training effectiveness through assessments, feedback, and performance metrics 

• Customize training programs for different sales roles, experience levels, and regional requirements 

Cross-Functional Collaboration 

• Partner closely with Marketing teams to ensure alignment between demand generation and sales enablement efforts 

• Collaborate with Product teams to translate product features into compelling sales narratives and competitive positioning 

• Work with Sales Operations to leverage CRM data and insights for targeted enablement initiatives 

• Collaborate with HR and Learning & Development teams on onboarding and ongoing training programs 

Technology & Systems Management 

• Lead and support the ongoing launch and adoption of CRM systems across the global sales organization 

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