Executive Vice President, Global Digital Investment

Company Description

About Spark Foundry:
Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.

Job Description

The EVP, Global Digital Investment oversees investment, activation, and portfolio management across all media channels.  They provide consistent leadership by bringing new ideas, innovation, and opportunities to the client regularly.  The EVP develops go to market investment strategy, recommendation, and POV's while providing effective leadership of negotiations and creating strong vendor relationships. 

Role Objectives:

• Own client relationship and education relating to media investment across all channels
• Provide counsel on marketplace trends and investment expertise for clients and client teams. Be a thought leader in alternative buying models and integrated projects.  
• Maintain, develop and grow relationships with appropriate client level contacts
• Inject ideas, innovation and leading industry developments into every assignment, including day-to-day client communications
• Consistently drive the use of analytics to inform/validate investment strategies, tactical planning and on-going optimizations across all media
• Collaborate with all partner agencies on your LOB, but also internally across all LOBs
• Strategically develop campaigns across the funnel to align with clients strategic goals and KPIs
• Manage negotiation and implementation of added value inventory, research partnerships, and custom sponsorship elements when applicable
• Strong and proven ability to trouble-shoot and quickly problem solve campaign management issues as they arise, as well as effectively partner with strategy directors to appropriately communicate issues with clients
• Consistently drive the use of analytics to inform/validate investment strategies, tactical planning and on-going optimizations across all media
• Drive “Close Quarters” conversations with Agencies/Clients regarding upcoming Upfronts, Annual Planning, RFPs, as well as strategic positioning of Spark within the online and traditional media landscape
• Continuously strengthen industry presence and network by participating in on-going industry events and finding the appropriate parties to attend as Spark representatives
• Contribute to the overall development of Spark’s offerings and participate as a thought leader in regards to our clients’ and industry perceptions of existing products and technology

Qualifications

• 10+ years of digital media buying experience, with progressive levels of responsibility, across all platforms: display, search, mobile, programmatic, and paid social
• Tech industry experience is a plus
• Global media experience is required
• Previous team management experience
• Excellent negotiation skills and understanding of how to add incremental value without compromising communication needs
• Excellent written and verbal communication skills
• Ability to package, merchandise, and sell in concepts and new opportunities.
• Strategic thinking, ability to see the bigger picture
• Problem-solver with strong project management experience
• Self-starter with ability to work independently and in a collaborative team setting
• Strong technical proficiency in Microsoft Office Suite

Additional Information

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