Director, Product Marketing

Who we are...

Pearl Health is powering the future of healthcare. We help primary care providers and organizations to deliver quality healthcare to the patients who need it most, when they need it most — and get rewarded for keeping patients healthy.

Our technology, services, and financial tools enable better, more proactive care, decrease total cost of care across patient panels, and optimize performance in value-based care models for Traditional Medicare and Medicare Advantage.

We are a team of physicians and public health experts (Stanford, Harvard, Mount Sinai), technologists (athenahealth, Amazon, Meta, Flatiron), healthcare innovators (Centivo, Aledade, Stellar, Arcadia), and experienced risk management professionals (CVS/Aetna, Humana, Oscar) who believe that primary care providers are the key to addressing our healthcare system’s biggest challenges.

Since its founding in 2020, Pearl has expanded to partner with thousands of primary care providers in practices and organizations across 44 states. Our investors include Andreessen Horowitz, Viking Global Investors, AlleyCorp, and SV Angel.

The role…

We're looking for a versatile Product Marketer to join Pearl at a pivotal moment in our growth. Since launching Product Marketing in 2022, we've evolved significantly—and now, we’re excited to bring on someone who can elevate its role in shaping our go-to-market strategy, business expansion, and product engagement.

In this role, you'll have the opportunity to influence key decisions and drive meaningful impact as part of a high-performing team. We’re seeking a proactive, ownership-driven individual contributor who thrives in a fast-paced environment, excels at leading cross-functional initiatives, and is eager to make an immediate difference in our sales, product, and business performance.

Key responsibilities...

• GTM Strategy & Execution: Develop and execute on go-to-market plans to drive successful product and market segment launches through compelling messaging, positioning, and promotional activities;

• Messaging & Positioning: Collaborate with cross-functional teams, including product management, sales, data science and analytics, and growth solutions to ensure that product messaging & positioning, as well as pricing & packaging, are resonant, impactful, and consistently and effectively communicated;

• Sales Enablement: Collaborate closely with company leaders, our network development team, and cross-functional stakeholders to ensure that our team has the messaging and tooling needed to resonate with target customers; develop materials such as playbooks, pitch decks, one-pagers, videos, case studies, and product guides;

• Demand Generation & Campaign Support: Contribute meaningfully to demand generation campaigns that strategically move target customers from awareness to consideration and conversion; test, monitor, and refine messaging and positioning to optimize campaign performance;

• Content Creation: Create content and collateral to support our go-to-market efforts, thought leadership, and brand campaigns, including whitepapers, reports, blogs, and webinars that tell a crisp, differentiated, and persuasive story;

• Strategic Communications & PR: Contribute to messaging and content creation related to important company announcements and initiatives, including press releases and supporting multimedia materials, executive speaking engagements, etc.;

• Customer Insights & Research: Conduct market research to identify buyer needs, competitive landscape, and market trends, and use these insights to shape messaging and positioning strategies and marketing plans;

• Analyst Relations: Drive strategic engagement with the analyst community to help refine our go-to-market strategies, messaging, and positioning, and secure coverage in major analyst reports on technologies and service offerings in our industry;

Who you are...

• Bachelor’s degree or equivalent work experience; MBA is a plus.

• 5+ years of product marketing experience for B2B software in a Sales-led growth environment; healthcare industry experience is a plus.

• Experience crafting messaging and positioning for technology products.

• Proven ability to create content and collateral for product marketing efforts.

• Excellent written communication skills.

• Strong track record of building relationships, collaborating across teams, and leading cross-functional initiatives.

• Self-starter who can work independently and manage multiple projects simultaneously.