Product Marketing Manager

Job Type: Full-time

Duration of role: Permanent

Position: 1

Reporting to: Marketing Director, Tate Americas

Location: Jessup, Maryland.

About Us

At Tate we are passionate about everything we do. As an independent brand operating within Kingspan Group, a global plc group of companies, Tate has been recognized worldwide as an industry leader in the development and manufacture of data center infrastructure solutions and commercial office raised access floors, for over 60 years. With revenues of over $420m and growing, Tate plays a pivotal role in offering expertise in cutting edge design engineering in order to craft solutions, by working collaboratively with clients as a trusted partner.

Tate continues to grow and expand, operating multiple manufacturing and commercial sites across the US, Europe, the Middle East, Asia, and Australia. We are excited about our fresh, dynamic, and inclusive team of experts working on new innovations and forward-thinking designs, as we remain a market leading player within our industry. We continue to invest heavily in the best available manufacturing tools and equipment needed to adhere to Tate’s world class standards and in keeping with our Planet Passionate sustainability strategy, our focus is on having minimal climate impact.

We are excited by potentially welcoming you as part of our team as we continue to grow on a worldwide scale.

About the Role

We seek a dynamic and results-driven Product Marketing Manager to join our team. In this role, you will develop and execute marketing strategies that drive market share and enhance brand awareness. You will work closely with the sales, engineering, and R&D teams to create compelling sales and marketing campaigns highlighting our products' unique features and benefits.

The ideal candidate will have experience in the data center industry and enjoy working in a fast-paced environment focusing on the product but also the ability to support the global marketing group, sales team, and company with go-to-market strategies.

What You’ll Do

• Product Team Operations: Supervising the product marketing team and working with the Director of Market in overseeing the development of Tate’s product marketing strategy.

• Product Launches: Plan and execute successful product launches, including the development of marketing collateral, sales tools, and promotional activities.

• Content Creation: Develop engaging content for various marketing channels, including brochures, case studies, website content, social media, and presentations.
• Sales Support: Provide the sales team with the necessary tools and training to effectively sell our products, including product demonstrations and technical support.
• Brand Management: Ensure consistent messaging and branding across all marketing materials and channels.

• Customer Engagement: Build and maintain strong relationships with customers, industry partners, and influencers to promote Tate’s products.

• Performance Metrics: Track and analyze marketing campaign performance, making data-driven decisions to optimize results.

• Market Analysis: Conduct market research to identify trends, customer needs, and competitive landscape to inform product positioning and strategy.

Additional Expectation

• Remain compliant with the Code of Conduct and Policies which includes the Kingspan Group Compliance Policy.

• Ensure that all duties related to product compliance are adhered to in accordance with the Product Compliance Policy, Laws, Regulations, and market demands.