Sector Head of Acquisition Marketing – Everyday Banking

Join us as Sector Head of Acquisition Marketing – Everyday Banking 

• In this crucial role, you’ll collaborate with and manage internal and external stakeholders at all levels 

• You’ll bring clarity, energy, and direction to cross functional teams, and you’ll have the chance to thrive in an environment where pace, change, and innovation are the norm 

• This is an opportunity to strengthen your leadership profile and be an inspiring leader who can guide teams using Agile ways of working 

What you'll do 

As Sector Head of Acquisition Marketing for Everyday Banking, you’ll operate as the Marketing Product Owner for your customer segments. You’ll connect franchise priorities with customer insights to drive acquisition growth and elevate the overall customer marketing experience. You’ll optimise performance across value, volume, channel mix, product cross holdings, Cost Per Acquisition (CPA), Customer Lifetime Value (CLV), brand metrics, and full funnel effectiveness. 

We’ll also expect you to lead your team in gathering, analysing, and interpreting economic, customer, market, brand, and competitive data, translating insights into decisive action. By working closely with internal and external partners, you’ll maintain accurate market profiles and ensure that decisions reflect the evolving external landscape. 

In addition, you’ll be:  

• Building a deep understanding of customer needs and preference drivers across key personas 

• Overseeing all digital content marketing initiatives to strengthen brand awareness and support key business objectives 

• Developing the marketing strategy for each customer segment aligned to the brand strategy in line with Everyday Banking propositions 

• Developing annual sales plans, budgets, and strategic marketing plans grounded in market analysis, customer insights, brand performance, and product trends 

• Driving performance across affiliate, digital, search, and SEO channels to accelerate growth and improve marketing efficiency 

The skills you'll need 

We’re looking for a standout marketing leader with deep experience in business to consumer markets, someone who understands market dynamics and has a proven track record of shaping and growing customer focused segments. You’ll need a strong background in financial services and a clear understanding of how regulation influences customer needs, product design, and go to market strategy. You must also be comfortable and confident navigating complexity. 

To succeed in this role, you’ll need to bring sharp insight into what truly drives market and segment behaviour, along with the ability to separate signal from noise. You must have a strong bra