Director, DTC Merchandising (TNF AMER)

At The North Face we dare to lead the world forward through Exploration. We were born to Explore, Disrupt and to Lead. We were born to Love Wild Places and to Spark Curiosity. We believe that exploration is a mindset - both on the mountain and off the mountain - and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places, and people.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of adventure-loving people, The North Face just may be the place for you.

To learn more about our values and our culture, visit The North Face Careers or www.thenorthface.com.

Director, DTC Merchandising – TNF (AMER)

What will you do?

A day in the life of a Director, Direct-to-Consumer Merchandising at The North Face looks a little like this.

The Director of Direct-to-Consumer (DTC) Merchandising is a strategic leader responsible for driving the merchandising vision, strategy, and execution across all DTC channels—including owned retail stores and eCommerce. This role ensures that product assortments, pricing strategies, and inventory plans align with brand goals, consumer insights, and financial targets. The ideal candidate is a data-driven merchant with a deep understanding of consumer behavior, market trends, and omnichannel dynamics.

Let’s break down that day-in-the-life a bit more.

Strategic Leadership

• Develop and execute the DTC merchandising strategy to drive revenue, margin, and brand equity.
• Partner with cross-functional teams (Planning, Marketing, Product, Digital, Retail Operations) to align on seasonal strategies and go-to-market plans.
• Lead the creation of consumer-centric assortments tailored to channel-specific needs.

Assortment & Line Planning

• Own end-to-end seasonal line planning for DTC channels, ensuring optimal product mix and depth.
• Analyze historical performance and market trends to inform future assortments.
• Collaborate with Global Merchandising and Product teams to influence product development based on DTC insights.

Channel Optimization

• Tailor merchandising strategies for eCommerce and retail stores, balancing global consistency with local relevance.
• Drive localization strategies where appropriate to meet regional consumer needs.

Team Leadership

• Lead and develop a high-performing merchandising team, fostering a culture of innovation, collaboration, and accountability.
• Mentor team members and build merchandising capabilities across the organization.

Analytics & Performance

• Monitor and analyze sales, margin, inventory, and consumer data to inform decisions and optimize performance.
• Partner with Planning and Allocation to ensure inventory is aligned with demand forecasts and channel needs.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 10+ years of merchandising experience, with at least 5 years in a leadership role within DTC or omnichannel environments.

The foundation skills you will need in this position are:

• Experience in apparel, footwear, or lifestyle brands.
• Familiarity with global merchandising and regional market dynamics.
• Experience working in matrixed organizations with both wholesale and DTC channels.
• Proven success in building and executing merchandising strategies that drive growth.
• Strong analytical skills and proficiency in merchandising systems and tools.
• Excellent leadership, communication, and cross-functional collaboration skills.
• Passion for consumer experience and brand storytelling.
• Location requirement: Denver, Colorado

Now WE have a question for YOU.

Are you in?

Hiring Range:

$172,800.00 USD - $216,000.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position wil