Manager, LHD Fashion Headwear

About Our Company

Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion oriented headwear and apparel across the United States and internationally. Operating out of Indianapolis, Indiana, our retail stores offer officially licensed headwear and apparel from collegiate and professional sports teams, along with top brands such as Nike, New Era, Lululemon, and Mitchell & Ness. In addition to our wide assortment, Lids is the industry leader in on demand customization. Lids operates more than 1,300 brick and mortar locations and specialty concept stores and continues to build partnerships and collaborations with iconic global brands and cultural influencers. Lids HD is the premium destination where fashion, culture, and sport intersect through curated product and storytelling.

General Position Summary

The Manager of LHD Fashion Headwear is responsible for supporting strategic initiatives across Lids HD Fashion Headwear. This role partners closely with leadership to execute product strategies, oversee operational processes, and enhance the consumer experience across both ecommerce and brick and mortar environments. The Manager will also lead all social media strategy and execution for Lids HD, ensuring alignment between product launches, storytelling, and community engagement. This position plays a key role in scaling product initiatives, supporting hyper local programs, and driving collaboration across merchandising, marketing, brand, and influencer partnerships.

Principle Duties and Responsibilities

• Partner with marketing and brand teams to coordinate influencer and collaborator partnerships tied to product launches and storytelling.

• Support execution of the Lids hyper local initiative across targeted markets including product development, localized storytelling, and community partnerships.

• Lead and execute social media strategy exclusively for Lids HD across all relevant platforms.

• Develop campaigns and content strategies that promote product launches, brand initiatives, and cultural storytelling tied to Lids HD.

• Drive follower growth, engagement, and brand advocacy across Lids HD social channels.

• Manage influencer relationships, product gifting, and seeding strategies to support brand visibility and product launches.

• Oversee planning, content calendars, reporting, and optimization across Lids HD social platforms.

• Partner cross functionally with merchandising, marketing, brand, and operations teams to align product storytelling and campaign execution.

• Manage budgets tied to social initiatives while monitoring performance and return on investment.

• Meet ongoing deadlines in a fast paced marketing environment.

Job Required Knowledge & Skills

• Bachelor’s Degree preferred

• 5+ years experience in digital marketing, product marketing, merchandising, or related field

• Strong understanding of social media platforms, trends, and audience engagement strategies

• Experience supporting product development or merchandise programs

• Process improvement and operational execution capabilities

• Strong analytical, strategic thinking, and project management skills

• Excellent written and verbal communication skills

• Ability to collaborate cross functionally with multiple teams

• Highly organized with strong attention to detail and ability to manage multiple priorities

• Passion for fashion, sports culture, and storytelling through product

Work Environment

Work Environment

• Onsite office work environment.
• Standard business hours from 8 a.m. – 5 p.m., flexibility may be provided upon request.
• Physical Demands and Travel Requirements
• Ability to constantly sit at a desk in a sedentary work environmentAbility to frequently communicate clearly and effectively, both verbally and in writing
• Ability to view electronic/written materials and adjust focus when needed (i.e. computers screens, documents, etc.)
• Ability to frequently use a computer, keyboard, mouse, and other standard office equipment.
• Ability to occasionally stand and walk throughout the office.Ability to occasionally lift or move items up to 15 pounds.
• Ability to occasionally present information to small and large groups, including team members and leadership.The noise level in the work environment is usually moderate. 

Physical Demands & Travel Requirements

• Ability to constantly sit at a desk in a sedentary work environmentAbility to frequently communicate clearly and effectively, both verbally and in writing
• Abilit