Product Marketing Manager - Meeting & Groups (all genders)

HRS AS A COMPANY

HRS, a pioneer in business travel, aims to elevate every stay through innovative technology. With over 50 years of experience, their digital platform, driven by ProcureTech, TravelTech, and FinTech, transforms how companies and travelers Stay, Work, and Pay. 

ProcureTech digitally revolutionizes lodging procurement, connecting corporations and suppliers in a cutting-edge ecosystem. This enables seamless efficiency and automation, surpassing travelers' expectations. 

TravelTech redefines the online lodging experience, offering personalized content from selection to check-in, ensuring an unparalleled journey for corporate travelers. 

In FinTech, HRS introduces advancements like mobile banking and digital payments, turning corporate back offices into touchless lodging enablers, eliminating legacy cost barriers. The innovative 2-click book-to-pay feature streamlines interactions for travelers and hoteliers. 

Combining these technology propositions, HRS unlocks exponential catalyst effects. Their data-driven focus delivers value-added services and high-return network effects, creating substantial customer value. 

HRS's exponential growth since 1972 serves over 35% of the global Fortune 500 and leading hotel chains. 

Join HRS to shape the future of business travel, empowered by a culture of growth and setting new industry standards worldwide.

BUSINESS UNIT

The Marketing’s mission is to shape the positioning and perception of the HRS Enterprise brand globally. A team of enthusiasts collaborates to expand brand reach and creating demand for a revolutionary platform solution that is changing how businesses travel. Embracing latest technology we are finding new ways to create a better experience for our future and existing customers and its travelers.

POSITION

As the product marketing manager for our innovative platform to manage Meetings & Groups as a service you will spearhead the positioning in the competitive marketplace. You will be creating demand among future customers and drive adoption of existing customers. As the driving force of the solution you will steer the life cycle end to end and identify innovative ways to propel new business.
 

CHALLENGE

• Strategy – Lead the product go-to-market strategy. Translate the products and features we launch to our target customer, through product positioning and communication, driving adoption and usage by our customer base.
• Messaging – develop product positioning and messaging that differentiates the product in the market, and develop all associated sales and marketing content / collateral / tools
• Curation and creation – act as central point to collaboratively combine, prioritize, refine, add value and publish aggregated content from key subject matter experts
• Develop and manage product literature and content library including collateral, web content, thought leadership, webinars, blog posts, etc
• Marketing enablement – plan & execute product launches and support creation of demand generation campaigns with targeting, positioning and content creation in collaboration with the corporate marketing team
• Sales enablement – communicate the value proposition of the products to the sales team, and channel partners, and develop the sales tools that support the selling process
• Market intelligence – provide market, ecosystem, competitive and customer analyses to support marketing, sales and product management planning
• Evangelist – Internal and external product evangelist, public spokesman to press/analysts, blogger/writer, speaker at tradeshows, seminars and webinars, and partner/channel enablement
• Follow up on KPIs, report on success to management, and iterate to maximize the impact of initiatives.

FOR THIS EXCITING MISSION YOU ARE EQUIPPED WITH...

• Min. 3 years in a product marketing role in a Tech, SAAS and B2B company
• Positioning: ability to develop effective positioning strategies to communicate their value proposition to the target B2B audience.
• Market and Customer Understanding: Proficiency in conducting market research, analyzing data, and identifying customer needs to tailor marketing strategies that resonate with B2B customers.
• Messaging and Communication Skills: Excellent written and verbal communication skills to create compelling product messaging and sales collateral for different marketing channels.
• Cross-Functional Collaboration: Strong teamwork and collaboration skills to work effectively with cross-functional teams, including product management, sales, and marketing communications, to ensure successful product launches and campaigns.
• Analytical and Data-Driven Decision Making: Ability to analyze data, monitor marketing performance metrics, and use insights to make informed decisions and