Senior Marketing Automation Specialist, Salesforce Marketing Cloud

Job Description

In our company we are part of Animal Health Division. Animal Health is present in more than 50 countries, while its products are available in some 150 markets. Through its commitment to The Science of Healthier Animals®, our company’s Animal Health offers veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of connected technology that includes identification, traceability, and monitoring products.

We are looking for a Senior Technical Analyst to be a part of the global Omnichannel Marketing team within Animal Health IT. We are looking for a quick learner with strong attention to detail and hands-on experience in designing and leading the delivery of solutions for marketing automation using the Salesforce Marketing Cloud Engagement (SFMC) platform. Our team is responsible for the platform maintenance, development of new capabilities, as well as providing technical support and campaign consulting for 33 markets all over the world. It is therefore crucial to be able to prioritize and manage your time accordingly. The most important for us is your inner motivation to do things right and interest in continuous learning and improving of the knowledge.

As a Senior Technical Analyst in Omnichannel Marketing, you will

• Communicate with global product teams & in-market Business and IT stakeholders to understand their requirements

• Work closely with the IT Product Manager establishing empirical product planning and facilitating stakeholder collaboration

• Participate in design and development activities as required

• Collaborate on the maintenance of the platform and related data integrations

• Collaborate on development of custom solutions for global marketing campaigns, customer segmentation, lead generation, lead scoring, etc.

• Produce and maintain documentation, process requests from Business Analysts and Architects to support the global as well as ad-hoc market intitiatives

• Provide support to the IT product team & in-market stakeholders when diagnosing issues and problems

What We Need

• Good command of English

• Good written, listening, communication skills

• Extensive hands-on experience working with Salesforce Marketing Cloud Engagement platform (formerly Salesforce Marketing Cloud (SFMC)) within an integrated environment

• Hands on experience with email content development and advanced customer segmentation (knowledge of HTML, CSS, AMPScript and SQL required)

• Experience in setup and maintenance of data integrations within SFMC

• Experience with E2E execution of campaigns in Salesforce Marketing Cloud Engagement (campaign development, launch and optimization)

• Ability to work both independently and collaboratively with globally dispersed teams

• Ability to self-learn, develop and apply business and technical knowledge quickly

Furthermore, we will be happy if you have or have heard of one or more of these

• Experience working with and setting up JIRA and Confluence

• Experience working with Salesforce Sales Cloud, Veeva CRM, Data Cloud

• Experience working with WordPress VIP

• Experience using Marketing Cloud Engagement Script activities (SSJS)

• Experience using Marketing Cloud Engagement Package Manager

• Experience using Marketing Cloud Engagement API

• Marketing Cloud-related Salesforce credentials (certifications)

Our Offer

• Exciting work in a great team, global projects, international environment

• Opportunity to learn and grow professionally within the company globally

• Hybrid working model, flexible role pattern

• Pension and health insurance contributions

• Internal reward system plus referral program

• 5 weeks annual leave, 5 sick days, 15 days of certified sick leave paid above statutory requirements annually, 40 paid hours annually for volunteering activities, 12 weeks of parental contribution

• Cafeteria for tax free benefits according to your choice (meal vouchers, Lítačka, sport, culture, health, travel, etc.), Multisport Card

• Vodafone, Raiffeisen Bank, Foodora, a