Senior Director, Corporate Communications

Senior Director, Corporate Communications

Directly reporting the President & Chief Executive Officer, the Senior Director of Corporate Communications will be a key strategic partner to the CEO and will be a member of the CEO’s executive leadership team. The successful candidate will be an accomplished storyteller with the ability to simplify the complexity of genomics for a broad audience. The role will be responsible for the development and implementation of PacBio’s global communication strategies and programs in support of achieving PacBio’s mission of Enabling the Promise of Genomics to Better Human Health. This includes communications strategies and programs geared toward all stakeholders including customers, investors, employees, board members and the public. Ideally, the candidate will be based at our corporate headquarters in Menlo Park, California.

Key Responsibilities:

• Serve as a strong cross-functional partner across the organization to support business goals by developing and executing a global communications strategy and key messages that enhance PacBio’s reputation, strengthen the brand, and create value for shareholders.

• Lead internal communications programs that inspire employees and connect business objectives to PacBio’s mission.

• Drive global media relations efforts to share PacBio’s story across business, customer, consumer, investor, and policymaker audiences.

• Oversee the strategy, writing, editing, and approvals process for press releases, social media content, and other corporate communications materials.

• Support the implementation of the Company’s investor relations program, including developing key investor messages, collaborating on quarterly earnings scripts, and engaging directly with investors.

• Build and manage executive thought leadership initiatives, including media opportunities, speaking engagements, and social media presence; prepare executives for public appearances.

• Communicate program updates, metrics, and milestones to key Company leaders.

• Partner with the Marketing organization to align and implement communications strategies for the Company’s brand and products, both internally and externally.

• Identify, prioritize, and allocate resources - including external agencies and consultants - and oversee progress to ensure delivery of organizational objectives.

• Provide internal communications support for major milestones, initiatives, and programs, as needed.

Qualifications:

The successful candidate will have the following qualifications

• Background in healthcare, life sciences, biology, genetics, or equivalent knowledge.

• 10+ years of progressive experience in corporate communications, with 5+ years in a senior leadership role.

• Experience working in a publicly traded, preferably NASDAQ or NYSE. Listed, company where they have managed earnings communications, investor relations messaging, and disclosure compliance.

• Bachelor’s degree in communications, journalism, public relations, or related field.

• Advanced degree, MBA, MPH, or life-sciences related master’s, is highly desirable, especially given the complexity of genomics.

Knowledge, Skills and Abilities Required:

• Excellent Communication Skills: The candidate must be able to articulate ideas clearly, concisely, and persuasively both in writing and verbally. The candidate must be able to simplify complex topics and adapt to different audiences.

• Strategic Thinker: The candidate must demonstrate a strategic mindset with the ability to develop and execute communication plans that align with, and advance PacBio’s strategic goals and objectives.

• Adaptability: The candidate must demonstrate must be able to think on their feet as events may require communications in real time.

• Leadership Abilities: The candidate must be able to influence outside of their direct control. Additionally, this position must have the gravitas to communicate on behalf of the CEO.

• Creativity: The candidate must bring a creative approach to problem-solving and content development, enabling the delivery of compelling messages that resonate with all stakeholders.

• Crisis Management Skills: In the event of a crisis, the Director will remain calm under pressure, respond swiftly and effectively, ensure transparent communication, and safeguard PacBio’s reputation.

• Media Relations Expertise: Experience engaging with media outlets and navigating the media landscape to effectively manage external communications is strongly desired.

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