Sr. Analyst, Customer Analytics & Insights - Programmatic

WHO WE ARE  

Zeta Global (NYSE: ZETA) is the Data-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.  

THE ROLE

The Programmatic Analytics and Strategy team at Zeta Global provides actionable insights to both external customers and internal teams. For external customers, our analysts’ partner with Sales and Customer Success teams to monitor our optimization platform, design Real-time Brand Optimization surveys, introduce humanly designed segments to boost model exploration and learning, and deliver actionable insight presentations. Analysts will also rework campaign reporting and lead marketing strategy discussions with clients. For internal teams, they provide feedback to our Product and Engineering teams on automation and model features to advance the reliability, reach, and effectiveness of programmatic campaigns.

As a Sr. Analyst, Customer Analytics & Insights, you’ll build the strategic and tactical foundation for data-driven marketing efforts. You’ll work to achieve client goals through brand and acquisition campaigns, campaign optimization, and/or online testing strategy. Day-to-day, your role includes:

What you’ll do:

• Own campaign performance and reporting insights while recommending opportunities for optimization.
• Regular review of performance of models across revenue, performance, and pacing.
• Analyze network performance to understand value provided by publishers and data providers.
• Design and implement tests to evaluate model and feature performance.
•  Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence.
• Work with clients and internal teams to create real-time brand optimization strategies that align with campaign goals, but also create strong, clear signals that our models can use to optimize campaign delivery and performance.
• Mentor junior analysts in storytelling, campaign optimization, planning, technical and problem-solving skills.
• Consult with clients and internal teams regarding development & alignment of marketing programs across on-line channels.
• Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts.
• Diving into large data sets, uncovering insights, and providing impactful recommendation for clients through thoughtfully crafted storytelling.

Qualifications

• 3 - 5 years of working experience in Programmatic, AdTech or MarTech Space.
  • Programmatic Advertising knowledge required
• Extensive experience with SQL query language, Tableau, HIVE, Python, Vertica and Excel/pivot tables.
• Excellent presentation/visualization/storytelling skills with PowerPoint.
• Excellent diagnostic skills.
• Technical acumen to understand how to design campaigns that optimize the use of an ad tech platform.
• Professional oral and written communication skills.
• Client facing experience.
• Bachelor’s degree in business, Finance, Economics, Statistics, Marketing or equivalent experience.

Bonus if you have:

• Experience in a digital media/Programmatic analytics role
• Experience puling & putting together audience insights reports
• Experience with VBA/Excel Macros, Tableau, Python, SAS or other data manipulation tools a plus.

BENEFITS & PERKS 

• Unlimited PTO 
• Excellent medical, dental, and vision coverage 
• Employee Equity and Stock Purchase Plan 
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance 

And more!!  

SALARY RANGE 

The salary range for this role is $80,000.00 - $115,000.00 depending on location and experience.  

PEOPLE & CULTURE AT ZETA 

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, re