Director, Sales Enablement and Marketing

Sitero is an emerging leader in Clinical services and software solutions for the life sciences industry. We have experience and expertise in a diverse range of therapeutic areas and focus on innovative, technology-enabled solutions that allow our clients to focus on their core strengths. For early phase studies through Phase III clinical trials, our experienced team delivers high-touch services and technology to ensure the safety of all stakeholders across the clinical research community with an emphasis on ethics, compliance, and innovation. 

Job Title: Director, Sales Enablement & Marketing                 

Location: United States or Canada              

Function: Marketing                      

 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Sales Enablement

• Design, implement, and manage sales enablement programs that equip business development and inside sales teams with the knowledge, tools, and content needed to engage clients effectively.
• Develop and maintain a central library of sales collateral, case studies, product sheets, presentations, and proposal templates.
• Partner with Product, Clinical Operations, and Commercial teams to ensure consistent messaging and positioning of services and eClinical products.
• Lead onboarding and continuous training programs for global sales and inside sales teams to improve effectiveness and shorten sales cycles.
• Implement sales performance metrics and feedback loops to ensure enablement initiatives are driving measurable impact.

Inside Sales & Global Lead Generation

• Build, scale, and manage a high-performing inside sales team focused on proactive prospecting, lead qualification, and pipeline acceleration.
• Design and oversee global lead generation programs (digital, outbound, partnerships, events) to deliver a consistent flow of qualified opportunities across regions.
• Establish lead scoring models, nurture workflows, and data-driven approaches to maximize conversion from marketing-generated inquiries to sales-qualified leads.
• Partner closely with field business development, marketing, and regional leaders to ensure lead handoff, follow-up, and pipeline coverage are seamless.
• Track lead generation and inside sales KPIs to continuously optimize activities and
demonstrate ROI.

Marketing Leadership

• Develop and execute global marketing strategies that increase brand awareness, generate qualified leads, and support sales pipeline growth.
• Oversee creation of digital campaigns, thought leadership content, webinars, trade show presence, and sponsorships to strengthen the company’s position in the CRO and eClinical markets.
• Manage marketing automation, CRM integration, and analytics to track marketing ROI and optimize campaigns.
• Collaborate with internal subject matter experts to translate complex scientific and technical information into clear, value-driven marketing materials.
• Ensure brand consistency across all external communications and market touchpoints.

Strategic Leadership

• Act as a bridge between sales, inside sales, marketing, product management, and operations to ensure full alignment in go-to-market strategy.
• Monitor market trends, competitor activity, and customer insights to inform enablement, inside sales, and marketing priorities.
• Serve as a senior leader within the commercial team, providing strategic guidance to executive leadership on growth initiatives.

EDUCATION AND EXPERIENCE REQUIRED:

• Bachelor’s degree in Marketing, Business, Life Sciences, or related field Required; Master’s degree preferred.
• 10+ years of experience in sales enablement, marketing, or commercial operations, preferably in a CRO, clinical research, or eClinical technology environment.
• Proven track record in building and scaling global sales enablement and marketing functions.
• Deep understanding of clinical trial operations, eClinical products (EDC, ePRO, RTSM, CTMS, etc.), and the biopharmaceutical ecosystem.
• Strong leadership, communication, and collaboration skills with experience managing cross-functional teams.
• Proficiency with CRM (e.g., Salesforce), marketing automation (e.g., HubSpot, Marketo), and analytics tools.
• Ability to thrive in a fast-paced, high-growth environment with a global footprint.

COMPENSATION & BENEFITS:

Sitero proudly offers an impressive compensation package and benefits, including a competitive salary, Variable pay, paid time off, and healthcare and retirement benefits.

EMPLOYMENT TYPE:

Full Time, Permanent

COMMITME