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General Manager - Growth & Marketing
Beaver Process EquipmentEmbleton, WA, United Statesfull_timeVerifiedPosted 12 Feb 2025
About the role
The OpportunityJoin our team as General Manager – Growth & Marketing. This is a new role created due to company growth. You will lead our Growth & Marketing function, reporting directly to the owner/founder. Key aspects of this role are: · Autonomy: full autonomy for team including strategy, management & budget.· High Impact Role – part of small leadership team reporting directly to founder/owner.· Global Scope: build a growth marketing operation with global reach.· Fast-Growing Company: startup 10 years ago, targeting $200-250m in 2-3 years.· Build Brand – build a global brand that is the world leader in its niche.· Serious Budget: target spend 1-2% of sales = up to $2m today and $5m in 2-3 years.· High-Performance Team – build the best growth marketing team in Australia.· Entrepreneurial Culture – founder-led business, fast-moving and ambitious.· Reward – remuneration package to suit top talent.
This is an opportunity to get on board and drive the global expansion of our business. The Role You will lead our Growth & Marketing function. Your mission will be to build and lead a world-class growth marketing team with global reach. This will be a highly targeted strategy to suit our global audience and premium engineered products. This is a high-growth environment with the budget required to deliver the plan.
Key responsibilities include:
- Lead & manage team- Growth marketing strategy- Demand gen (PPC, paid social, paid ads)- Lead gen (funnel design, content, email, remarketing, webinars, etc)- Sales deal enablement (process design, content, templates, etc)- Customer marketing (CRM-based, educate, nurture, grow share of wallet) - Brand & content strategy- Content creation & organic social- Website, design & product marketing- Marketing operations (incl. tech stack)- Performance analysis, budget management & ROI optimisation- Talent marketing & personal brand marketing for founder/owner- M&A marketing (incl marketing/sales integration of acquired companies) A major transformation is required to take our business to the next level. Our brand positioning must transform from a local Australian supplier to a global brand that is the world leader in its niche market. Over 40% of our sales are international and this must increase to achieve our growth targets. We will grow both organically and by acquisition. We require a world-class growth marketing operation to support this global growth strategy.
The key initiatives will likely be something like this in the first 12-18 months:
- Build an A-player team- Growth marketing strategy- Brand & content strategy (incl. new positioning & key messaging)- New website (to match new brand positioning)- New product marketing collateral- Build content creation engine (strong video focus)- Build & test lead gen funnels- Build & test demand gen advertising- Improve sales deal enablement (improve deal velocity & conversion)- Build customer marketing program (nurture & grow share of wallet)- Content localisation program (translation, local content origination, etc)- Replicate funnels for global reach (by region, language)- Upgrade marketing tech stack
The preferred location for this role is our Perth Head Office. We will consider a hybrid role for the initial 12 months for an exceptional candidate. We will provide relocation and visa assistance if required. You will need to build out your team (likely 6-8 in 12 months, 15-20 in 2-3 years), with an optimised mix of internal team, dedicated offshore support, and specialist agency / contractor project resources. We run the full Hubspot Pro stack including Marketing, Sales, and Customer Service.
About YouWe are looking for a highly competitive growth marketing leader.
You will be competitive, focused, and driven by winning. You will have a high-performance mindset with a strong focus on driving revenue. You will be analytical and use logic and data to drive decision-maki
This is an opportunity to get on board and drive the global expansion of our business. The Role You will lead our Growth & Marketing function. Your mission will be to build and lead a world-class growth marketing team with global reach. This will be a highly targeted strategy to suit our global audience and premium engineered products. This is a high-growth environment with the budget required to deliver the plan.
Key responsibilities include:
- Lead & manage team- Growth marketing strategy- Demand gen (PPC, paid social, paid ads)- Lead gen (funnel design, content, email, remarketing, webinars, etc)- Sales deal enablement (process design, content, templates, etc)- Customer marketing (CRM-based, educate, nurture, grow share of wallet) - Brand & content strategy- Content creation & organic social- Website, design & product marketing- Marketing operations (incl. tech stack)- Performance analysis, budget management & ROI optimisation- Talent marketing & personal brand marketing for founder/owner- M&A marketing (incl marketing/sales integration of acquired companies) A major transformation is required to take our business to the next level. Our brand positioning must transform from a local Australian supplier to a global brand that is the world leader in its niche market. Over 40% of our sales are international and this must increase to achieve our growth targets. We will grow both organically and by acquisition. We require a world-class growth marketing operation to support this global growth strategy.
The key initiatives will likely be something like this in the first 12-18 months:
- Build an A-player team- Growth marketing strategy- Brand & content strategy (incl. new positioning & key messaging)- New website (to match new brand positioning)- New product marketing collateral- Build content creation engine (strong video focus)- Build & test lead gen funnels- Build & test demand gen advertising- Improve sales deal enablement (improve deal velocity & conversion)- Build customer marketing program (nurture & grow share of wallet)- Content localisation program (translation, local content origination, etc)- Replicate funnels for global reach (by region, language)- Upgrade marketing tech stack
The preferred location for this role is our Perth Head Office. We will consider a hybrid role for the initial 12 months for an exceptional candidate. We will provide relocation and visa assistance if required. You will need to build out your team (likely 6-8 in 12 months, 15-20 in 2-3 years), with an optimised mix of internal team, dedicated offshore support, and specialist agency / contractor project resources. We run the full Hubspot Pro stack including Marketing, Sales, and Customer Service.
About YouWe are looking for a highly competitive growth marketing leader.
You will be competitive, focused, and driven by winning. You will have a high-performance mindset with a strong focus on driving revenue. You will be analytical and use logic and data to drive decision-maki
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