VP, User Acquisition and Growth

About Quidax

Quidax is where money meets limitless possibilities. We’re making it super easy for individuals, businesses, and fintechs in Africa to access crypto. Our goal? Providing real value for our customers today while shaping the future of money

About the Role

We’re looking for a numbers-obsessed and globally-driven VP, User Acquisition and Growth to own and scale Quidax’s user base across Africa and beyond. You’ll build high-performing acquisition engines across paid, organic, and crypto-native channels, making sure we grow not just fast - but profitably.

This role isn’t about running campaigns for fluff metrics. It’s about building sustainable growth loops, owning CAC and LTV, and turning acquisition into a repeatable, scalable machine.

If you have successfully managed large-scale acquisition programs and are comfortable working in fast-paced, data-driven environments, especially in Web3 or fintech, this role is literally in your pocket

Key Outcomes (First 6–12 Months)

Your success will be measured by what you deliver:

1. Daily Traders: Grow daily active traders.

2. Monthly Active Users (MAUs): Scale MAUs.

3. Conversion: Increase sign-up to first-trade conversion.

4. Retention: Lift monthly retention.

5. Revenue Growth: Directly contribute to scaling revenue.

6. Market Share: Establish Quidax as a top 2 most recognized and used exchange.

Success Metrics / KPIs

• Daily Active Traders (DAT)

• Monthly Active Users (MAU)

• Sign-up → First Trade Conversion %

• Retention Rate (30-day, 90-day)

• CAC (Customer Acquisition Cost) and LTV (Lifetime Value)

• Market share (brand awareness + trading volume vs. competitors)

• Revenue contribution by growth channels

• Trade volume contribution

Core Responsibilities (How You’ll Win)

• Growth Strategy: Design and execute a performance-driven growth plan across retail and VIP segments, aligned to Quidax’s revenue WIGs.

• Acquisition Engines: Build and scale acquisition channels (affiliate/KOL programs, referrals, content, WhatsApp/Telegram growth loops, merchant networks, university ambassadors, community-led initiatives).

• Activation & Conversion: Reduce friction in onboarding; optimize funnels to drive more first-time trades.

• Retention & Loyalty: Build engagement loops (gamification, habit-forming features, anniversary moments, rewards).

• Data-Driven Decisions: Use cohort analysis, A/B testing, and funnel metrics to optimise spend and impact.

• Localisation: Leverage cultural insights, FX dynamics, and informal trading behaviours unique to African markets.

• Partnerships: Unlock high-impact distribution through telcos, fintech apps, and informal trading hubs.

• Brand Mindshare: Collaborate with Marketing to make Quidax one of the top 2 most recalled crypto brands in Nigeria.

• Team Leadership: Build, coach, and inspire a high-performance growth team.

Requirements

Skills & Experience

Must-Haves

• Proven track record scaling users/customers in a consumer product.

• History of delivering performance-based growth KPIs (acquisition, conversion, retention, revenue).

• Data-driven operator: strong in funnel analysis, CAC/LTV modelling, cohort analysis.

• Execution edge: