Events & Regional Marketing Manager

WHO WE ARE: MagicSchool is the premier generative AI platform for teachers. We're just over 2 years old, and more than 6 million teachers from all over the world have joined our platform. Join a top team at a fast growing company that is working towards real social impact. Make an account and try us out at our website and connect with our passionate community on our Wall of Love.

As the Events & Regional Marketing Manager, you’ll own the planning and flawless execution of 60+ national conferences, trade shows, and high-profile events that elevate our brand and drive measurable pipeline. You’ll bring strategy to life—executing with precision across pre-event promotion, onsite experience, and post-event reporting, outreach, and ROI analysis.

You’ll work closely with the Manager of Events & Regional Marketing to operationalize the broader event and regional marketing strategy, ensuring every national activation connects seamlessly with regional go-to-market campaigns and ABM initiatives. This role requires a master planner who thrives in motion—juggling multiple deadlines, building scalable systems, and creating memorable, high-impact experiences at every touchpoint.

Responsibilities

You will be responsible for delivering the following strategic outcomes:

National Events & Experiences

• Plan and execute Tier 1 national events across the U.S. (e.g., ISTE, TCEA, FETC).

• In partnership with the Manager of Events & Regional Marketing, develop annual event plans that align with go-to-market priorities, product launches, and brand campaigns.

• Seamlessly integrate national and regional brand campaigns into national event strategy to increase awareness and demand in key geographies.

• Collaborate with the Customer Marketing team to support surprise-and-delight efforts, light renewal touchpoints, and localized community engagement.

• Partner with Sales and Brand teams to ensure cohesive storytelling, consistent messaging, and high-impact experiences.

• Lead pre-, during-, and post-event workflows—including communications, lead capture, reporting, and ROI analysis.

• Build scalable processes, templates, and checklists to ensure event consistency and quality.

• Oversee and maintain event budgets, negotiate vendor contracts, and ensure fiscal responsibility.

Cross-Functional Collaboration

• Work with the Manager of Events & Regional Marketing, Director of Demand Generation, and Product Marketing to integrate event campaigns with regional and national campaign programs.

• Collaborate with Sales to align event participation with pipeline goals and account priorities.

• Partner with Creative and Web teams to ensure brand consistency across all materials and activations.

Reporting & ROI

• Measure success against pipeline influence, lead quality, and brand lift.

• Manage event debriefs with leadership, capturing learnings to improve scalability and impact.

• Maintain dashboards and reporting frameworks in partnership with Marketing Ops.

Success Looks Like

• Flawless execution of national events that elevate brand visibility and drive measurable ROI.

• Strong partnership and trust with Sales and Customer Experience.

• Creative, unique experiences for educators that sets MagicSchool apart on the showfloor and beyond.

• National event strategy that aligns to strategic GTM campaigns and product milestones.

• Scalable playbooks and repeatable frameworks for event excellence.

• A well-organized, seamless delivery of top tier national events on tight timelines with minimal fire drills.

• Data-driven iteration to improve national event effectiveness, scalability, and cost-efficiency.

• A calm, solutions-oriented approach—even under pressure.

Experience & Qualifications

• 5+ years in event marketing or experiential marketing, with direct ownership of large-scale conferences.

• Proven ability to manage multiple high-stakes events simultaneously.

• Demonstrated success executing Tier 1 events and implementing regional campaigns in fast-paced SaaS or EdTech environments.

• Strong project management and budget management skills.

• Mastery of event logistics, vendor management, creative experience design, and ROI measurement.

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