Building the Future of Crypto 

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

Proof of work

The team

The Kraken Institutional team is a dynamic, client-focused group driving the growth of our B2B business. With expertise across digital assets, SaaS solutions, and traditional finance, the team partners with leading financial institutions, corporations, and other sophisticated clients to deliver secure, scalable, and innovative products. By working closely across sales, growth, product, and client operations, they ensure seamless experiences and tailored solutions that empower businesses to navigate the rapidly evolving world of crypto with confidence. This is the team at the forefront of bringing institutional-grade technology and services to market, and shaping the future of financial infrastructure.

The opportunity

• Orchestrate ABM campaigns: Take a hands-on role to build and execute campaigns that reach high-value institutional and B2B audiences. Dynamically manage and refine target account lists in partnership with Sales, leveraging intent data, firmographics, and blockchain analytics to ensure precision targeting.

• Run integrated global campaigns: Lead multi-channel demand generation initiatives across display, CTV, LinkedIn, Reddit, X, digital out of home, gifting, and other channels to engage prospects internationally. Scale inbound lead acquisition while running complementary automated outbound programs, ensuring both channels work together to maximize reach, coverage, and conversion.

• Activate event-driven demand generation: Design and execute lead generation campaigns tied to key institutional conferences and industry events. Run pre-event activation and post-event follow-up programs that translate brand presence into sales opportunities and revenue impact.

• Partner across Sales and Growth: Collaborate closely with Sales to maintain and prioritize target account lists across institutional and B2B segments based on TAM research and market intelligence. Work hand-in-hand with Product Marketing, Content, and Design teams to ensure the right narratives and assets are delivered to the right audiences at the right time.

• Leverage data to accelerate growth: Operate with a metrics-first mindset to track funnel velocity and identify the growth levers that matter most. Continuously analyze campaign performance, channel effectiveness, and conversion data to optimize programs and demonstrate ROI. Keep close pulses on lifted accounts, MQLs, CPL, CAC, LTV, and payback.

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