UNIV-Director of Marketing & Student Recruitment, College of Nursing

Job Description Summary

Reporting to the Associate Dean for Finance, Administration, and Strategic Partnerships and working collaboratively with the Assistant Dean for Student Affairs and College leadership, the Director of Marketing & Student Recruitment provides strategic leadership for marketing, communications, digital engagement, and enrollment growth initiatives for the College of Nursing.

This position is responsible for developing and executing integrated, data-informed strategies that elevate the College’s reputation, strengthen brand awareness, expand market reach, and drive enrollment growth across undergraduate, graduate, online, and professional programs. The Director leads high-performing teams responsible for recruitment, marketing, communications, digital strategy, and creative services while aligning efforts with the College’s strategic priorities and institutional goals.

The Director serves as a senior strategic partner to College leadership, using market intelligence, enrollment analytics, and competitive positioning to guide decision-making and support sustainable growth in an evolving academic healthcare environment. This position oversees the College’s public-facing brand, digital presence, recruitment operations, and communication strategies to ensure a cohesive and impactful experience for prospective students, alumni, faculty, staff, and external stakeholders.

Entity

Medical University of South Carolina (MUSC - Univ)

Worker Type

Employee

Worker Sub-Type​

Classified

Cost Center

CC001082 CON Office Of The Dean

Pay Rate Type

Salary

Pay Grade

University-GEN11

Pay Range

66,400.00 - 92,900.00 - 119,500.000

Scheduled Weekly Hours

40

Work Shift

Job Description

Preferred Qualifications:

A bachelor’s degree in marketing, communications, public relations, business administration, higher education administration, or a related field and five (5) years of progressively responsible leadership experience in marketing, communications, enrollment management, or strategic recruitment; or a master’s degree and three (3) years of related leadership experience.

Demonstrated experience leading integrated marketing and enrollment strategies in a complex organization preferred. Experience managing high-performing teams, driving organizational growth initiatives, and utilizing data analytics to support strategic decision-making strongly preferred. Higher education, healthcare, or academic health center experience preferred.

Job Duties:

Strategic Marketing, Brand & Enrollment Leadership (35%)

Lead the development and execution of comprehensive strategic marketing, communications, and enrollment initiatives that support institutional growth and advance the College’s mission and reputation. Develop integrated campaigns designed to increase awareness, engagement, and enrollment across all academic programs and target audiences.

Provide leadership in market positioning, audience segmentation, competitive analysis, and campaign effectiveness to support strategic growth opportunities. Utilize enrollment trends, workforce data, and market research to identify opportunities for program expansion and recruitment optimization.

Partner with College and University leadership to align marketing and recruitment strategies with institutional priorities. Oversee departmental planning, resource allocation, budget management, and performance metrics to ensure operational effectiveness and measurable outcomes. Lead cross-functional collaboration across academic divisions and administrative units to ensure consistent messaging and coordinated strategic initiatives.

Digital Strategy & Brand Experience (20%)

Provide strategic oversight for the College’s digital ecosystem, including website strategy, user experience, SEO, paid digital advertising, social media, email marketing, and emerging digital engagement platforms. Lead efforts to strengthen the College’s digital brand presence and optimize prospective student engagement across all channels.

Oversee the development and execution of website architecture, content strategy, and digital storytelling initiatives that support enrollment growth and institutional visibility. Ensure consistent brand identity and messaging across all digital and print platforms.

Lead and mentor the marketing and communications team responsible for website management, creative services, graphic design, photography, and social media operations. Foster innovation, collaboration, and professional development within the team while implementing industry best practices and performance standards.

Strategic Enrollment & Recruitment Leadership (20%)

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