Digital Retail Manager Arby's

The Digital Retail Manager role will help define and execute Arby’s Digital On & Off Premise strategic plan. This role will work with brand and shared services teams to enhance the digital guest experience. This role will partner with each team to define and execute new digital initiatives, support national campaign goals, and solve for key opportunities in the digital guest's consumer journey.

This is an important role on Inspire’s Digital Guest Experience team and is key to Inspire’s journey in elevating and growing our digital business. To deliver on our multi-year roadmap and priorities, you will need to develop expertise in Arby’s business objectives, guest needs, franchisee needs, product performance, and technical platforms. You will collaborate with our brand, marketing, digital, and product teams to prioritize and deliver against the digital strategy.

This position sits in our Atlanta Support Center, with an expectation to be onsite 80% of the time.

 

RESPONSIBILITIES

• Executing on the digital strategy, scope, and implementation plan for digital channel through collaboration with partners across Marketing, Engineering, Product, Customer Support, and Operations.

• Identifying growth and optimization opportunities to drive incremental revenue within the digital channels.

• Leverage digital performance insights to understand technology trends and consumer shopping behaviors.

• Investigate performance changes to identify product improvements or strategy shifts that deliver on overall digital and e-commerce goals.

• Translate identified opportunities into customer and operator journeys that provide the storytelling and customer-centric lens.

• Quantify and size identified opportunities into business cases that drive organizational buy-in and roadmap prioritization.

• Partner across Product, Technology Operations, Operations, and third-party vendors to implement and execute new off and on-premise digital products.

• Develop KPIs for new features/functionality and partner with Product and Analytics teams to enable the measurement framework.

• Collect qualitative feedback on the guest experience through app review responses, customer service feedback, and surveys.

• Synthesize reporting on product features to recommend new iterations that realize the capability’s full value potential.

• Socialize and democratize the performance data from new feature releases to build awareness and program advocacy across brand and franchisee stakeholders.

• Stay current with digital best practices, strategies, competition, & industry standards.

EDUCATION AND EXPERIENCE QUALIFICATIONS

• Required Minimum: bachelor’s degree in business, economics, finance, engineering, marketing, or other relevant field, or an equivalent combination of education and work-related experience

• 5 years’ experience in e-commerce or digital marketing performing business planning, strategy, operations or managing digital / e-commerce channels

REQUIRED KNOWLEDGE, SKILLS, OR ABILITIES

• Excellent project management skills, overseeing complex digital projects across multiple groups, ensuring stakeholders are held accountable and timelines are met

• Experience with e-commerce businesses and modern technologies including digital content management, product management tools, a/b testing tools, and web/app traffic analytics tools

• Extreme attention to detail, accuracy, and follow-through; loves process and organization

• Demonstrated ability to manage multiple projects across groups, including UX design, development, and QA

• Experience in requirements gathering and consumer journey mapping

• Experience with Agile Development Methodologies

• Excel and Google Analytics Experience

• Excellent verbal and written communication skills for interaction with leadership, peers, staff, and vendors

• Comfortable preparing and delivering presentations to groups of varying size

 

Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experi