Director, Consumer Marketing

Blockchains will only consider candidates who reside in the U.S. and do not require any VISA support.

OUR VISION

Blockchains is committed to defining and owning the category of Web3 Identity. We believe that, in the new and exciting world of the decentralized internet, otherwise known as Web3, it is an individual’s fundamental right to own and control their digital identity. To ensure that the individual is paramount in Web3, we are developing a suite of applications to enable everyone to safely engage, take part, and transact in the emerging, decentralized world of the internet. Our platform centers on Web3 Identity and leverages that identity to provide individuals with secure digital asset storage and recovery, access to decentralized finance, the ability to prove ownership of their creations, and gateways to digital interactions and experiences – all to empower and benefit every Web3 user.

We believe that the decentralized nature of Web3 creates an opportunity for everyone to challenge the digital status quo—to own and control their identity, data, finances, creations, and future. This is the chance to get it right – to rally a movement of individuals so Web3 belongs to everyone, not to trillion-dollar companies. To fulfill this vision, we are seeking dynamic people who want to join us in leading the way to this new world. 

WHAT YOU WILL DO

The Director, Marketing is responsible for managing Blockchains’ consumer marketing initiatives, including media planning and buying, creative direction, influencer relations, and event planning and production. This position owns and activates critical aspects related to the Company’s marketing efforts to drive product awarness, consumer adoption and retention, and market success—functioning at both a strategic and operational level. Strategically, this role works closely with the VP, Brand & Cosnumer Marketing to ensure long-term, sustained success and growth of Blockchains’ consumer product portfolios. Operationally, this position works with business leaders and agency partners to formulate and oversee the timely implementation of applicable strategies while also all aspects of the marketing strategy across various channels.

The essential functions include, but are not limited to, the following:

• Developing, implementing, and owning consumer marketing strategies inclusive of defining marketing objectives, identifying target segments, generating media and creative briefs, determining tactics, and monitoring the success of consumer marketing campaigns and initiatives.
• Leading the development and execution of integrated marketing campaigns to drive customer acquisition, engagement, retention, and satisfaction by activating novel and compelling campaigns that drive conversation.
• Executing the development of marketing content and materials across various channels such as digital marketing, email marketing, content marketing, and advertising.
• Serving as the primary point of contact for the Company’s AOR as well as strategic media and activation partners. Monitor agency and partner performance and deliverables.
• Collaborating closely with the Integrated Agency Team to ensure alignment with brand, business, and product strategies.
• Working closely with agency partner(s) to develop and implement robust social media strategies for the Company’s brands. Overseeing social media content, community management, and paid campaigns to maintain a strong online presence and brand reputation.
• Leading influencer relations and processes, including evaluating, selecting, contracting, and managing.
• Working cross-functionally and collaboratively with Business Strategy, Product Strategy, Legal & Compliance, and Sales & Product Marketing throughout the product launch process to ensure alignment and consistency of messaging across all consumer touchpoints.
• Leveraging consumer behavior, brand and product insights, and campaign metrics to monitor and maximize marketing performance. Regularly analyze data and consumer feedback to refine strategies and tactics.
• Leading and overseeing the selection process of marketing and advertising technology tools, implementation, and ongoing management in partnership with the Company’s AORs.

WHAT YOU WILL NEED TO SUCCEED

To ensure success, you possess a strategic mindset and the ability to collaborate effectively across departments and with external agencies. Collaborative by nature, you have extensive, hands-on experience developing, orchestrating, and executing various facets of consumer marketing, product development, promotion, and sales, understanding their impact on product marketability and sustainability. Your pivotal role in ensuring successful product launches, bolstering brand recognition, and refining strategies hinges on your consumer-centric approach, adept data