Senior Marketing Operations Business Partner

Who we are is what we do.

Deel and our family of growing companies are made up of global teams dedicated to helping businesses hire anyone, anywhere, easily. 

The team comprises over three thousand self-driven individuals spanning over 100 countries, and our unified yet diverse culture keeps us continually learning and innovating the platform and products for customers.

Companies should be able to hire the best talent anywhere in the world, so we are building the best platform to make that a reality. Our market-leading technology, expertise, and global team are crucial to the platform’s success. We deliver the best products and features in our space, enabling millions of jobs worldwide and connecting the global workforce with the best companies and opportunities.

Why should you be part of our success story?

A 30-mile hiring radius should no longer dictate how companies hire because exceptional talent lives everywhere. Deel sees a world without hiring borders and endless talent that pairs perfect candidates with great companies.

We offer global teams all the tools they need to hire, onboard, manage, pay, and scale at full speed. We aim to foster a diverse global economy by building a generational platform that seamlessly connects companies with talent worldwide.

After our successful Series D in 2021, we raised another $50M in 2023, doubling our valuation to $12B. There’s never been a more exciting time to join Deel — the international payroll and compliance market leader.

Summary

The Senior Marketing Operations Business Partner will drive strategic and operational initiatives that support campaign execution across our marketing teams (in alignment with other functions) to drive performance improvements and continuously enhance the impact of marketing on Deel’s growth. You will have full ownership over our marketing operations campaign execution - working closely with Marketing and Revenue Operations teams to implement processes, templates, best practices, and QA that enable the Deel Marketing team to execute campaigns across owned channels and to move faster and market smarter while maintaining operational excellence. You will report to our Senior Director of Lifecycle Marketing & Operations.

Responsibilities 

• Proactively own process improvements and best practices within key marketing technologies such as Hubspot, Braze, Demandbase, and Salesforce to ensure demand generation and nurture programs are running successfully and meeting our lead and conversion goals.

• Own the process for audience segmentation building within our automation and communication tools

• Own the traffic management for outbound email and in-app marketing campaigns to ensure an excellent customer experience

• Support campaign execution including campaign creation architecture, lead management, target list creation, and segmentation, and QA for campaigns, workflows, and data issues

• Build and execute programs within key marketing technologies, as needed, to ensure timely launch of marketing campaigns.

• Work closely with other GTM Operations teams to maintain the integrity of customer and prospect data by ensuring data cleansing, de-duping, and enrichment programs and processes are implemented and managed.

• Create documentation, training materials, and enablement presentations, as well as train GTM teams when needed.

• Assist with the onboarding of new marketing technologies and ensure they correctly function in our technology stack.

• Provide exemplary service to internal customers such as sales, marketing program managers and executives.
  

Qualifications

• 5+ years of experience in marketing operations, particularly in fast-paced B2B organizations.

• Proven experience managing campaigns using marketing technology systems.

• Advanced expertise in marketing automation (HubSpot preferred) and Salesforce, with a focus on scaling operations.

• Strong understanding of integrated B2B marketing, account-based marketing, product-led growth, and data infrastructure.

• Experience supporting large-scale projects with cross-functional, culturally diverse teams.

• Skilled in implementing processes to ensure campaign execution and tracking, enabling data-driven insights.

• Data-driven mindset with the ability to turn reports into actionable insights for stakeholders.

• Excellent communication skills, with the ability to collaborate and influence in a remote work environment.

• Growth-oriented with a strong drive, able to navigate ambiguity and operate independently in a fast-paced global setting.