Associate Director, Performance Marketing (User Acquisition)

We’re looking for a commercially sharp and analytically strong growth leader to own and scale our paid acquisition portfolio. This role goes well beyond managing channels. You will set the direction for investment, make deliberate trade-offs, test new approaches, and ensure marketing spend drives meaningful, measurable business impact. You’ll own end-to-end paid acquisition, responsible for delivering high-quality registrations at scale. Operating at the intersection of data, creativity, and commercial judgment, you will tackle complex growth challenges and turn insight into decisive action. This is a role for someone who thrives on ownership, is comfortable operating in ambiguity, and is motivated by delivering results that materially move the business.

WHAT YOU WILL DO

• Performance Marketing Strategy & Delivery (UA)
• Own the paid acquisition strategy across channels (e.g., Paid Social, Search, Display, Emerging).
• Translate quarterly and annual registration targets into channel-level investment plans.
• Define budget allocation across markets, audiences, and platforms.
• Set optimization frameworks aligned to business goals (volume, efficiency, quality).Identify and scale new growth opportunities within paid acquisition.
• Accountable for: Clear strategic direction and investment trade-offs within UA.
• Business Impact & Measurement
• Partner with Analytics to evaluate incrementally, and move performance management beyond last-touch ROAS to focus on sustainable business outcomes.
• Interpret results to inform budget reallocation and scaling decisions.
• Clearly articulate the business impact of UA investment to senior stakeholders.
• Accountable for: Demonstrating how UA investment drives sustainable growth.
• Execution & Channel Leadership
• Establish structured test-and-learn roadmaps across channels.
• Maintain strong relationships with platform partners and agency teams where applicable.
• Ensure operational excellence across campaign setup, tracking, reporting, and budget management.
• Cross-Functional Partnership
• Partner closely with:Growth Creative to improve creative testing and performance feedback loops
• Product to align acquisition strategy with feature launches and member experience
• Analytics to define metrics, dashboards, and experimentation frameworks
• Finance on forecasting, pacing, and performance visibility
• Contribute to Marketing Performance Reviews and quarterly planning cycles.
• Team Leadership & Capability
• Lead and develop performance marketing team members.
• Set clear ownership across channels 
• Raise the team’s commercial thinking and connection between channel metrics and business outcomes.
• Accountable for: A high-performing UA team with clear ownership and standards.

KEY SKILLS

• 7–10 years in performance marketing / user acquisition.
• Proven experience managing and scaling multi-million-dollar paid media budgets.
• Strong commercial acumen; comfortable making investment trade-offs.
• Experience partnering with analytics teams on incrementally or causal measurement.
• Advanced Excel required.
• Strong communicator with ability to present performance insights to senior stakeholders.
• Demonstrated experience leading and developing performance marketing teams.

ABOUT YOU

• What Success Looks Like
• Paid acquisition consistently delivers against plan.
• Budget allocation decisions are evidence-based and commercially sound.
• Clear ownership across channels with no ambiguity in accountability.
• Testing velocity is high and learning loops are tight.
• UA operates as a strategic growth engine, not just a campaign execution team.

About UsBumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products. 
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