Field Marketing Specialist

Essential Functions:

• Build and shape the brand perception within existing, emerging, and new markets.
• Work with cross-functional teams to execute strategic marketing programs or partnerships.
• You will be the primary intake for field marketing requests.
• Maintain plans and timelines and track performance metrics for multi-track projects and programs for regions and the brand.
• Work to assist the operations field team in identifying potential opportunities to increase sales at our locations and within local communities.
• Work with our store managers and district managers to seek partnerships and business-to-business opportunities within communities to increase brand awareness and sales, furthering the success of local store marketing.
• Assist our project managers with coordinating all creative needs, including local store marketing, print, direct mail, outdoor, and digital media.
• Work closely with Operations teams to aid in-store performance planning.
• Assist the Marketing Director in vendor sourcing and negotiating.
• Assist with grand opening event planning and timelines and assist store and field teams with local execution, where applicable.

Qualifications

• Bachelor's degree in communications, marketing, or related field preferred. Other job-related experience and education combinations that meet the requirements may be substituted.
• 2+ years of professional work experience in field marketing within a retail environment is preferred.
• Experience with media relations/PR campaigns and social media is preferred.
• Must be proficient in Microsoft Office Suite(Word/Excel/PowerPoint) and Adobe Creative Suite (Photoshop/InDesign/Illustrator)
• Well-developed verbal and written communication skills with the ability to present ideas and information clearly.
• Customer or client service experience.
• Customer focused: Identifies and understands customer needs and puts them first in all activities and efforts.
• Effective project management skills, strategic thinking, and problem-solving abilities.
• Creative thinker who has proficient design and organizational skills
• Must be well organized and can handle multiple responsibilities under constant deadlines with high attention to detail and accuracy.
• Sound understanding of marketing principles, the creative process, and the latest technologies and how to apply them to an overall marketing plan.
• Ability to operate under pressure and meet tight deadlines
• Travel is required. We expect the role to be 50% field and 50% office

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  Complete physical activity inventory of the position includes:

• Sit for long periods of time.
• Operate computer keyboard and mouse for data entry.
• View computer monitor
• Hear and speak via telephone.
• Reach forward and/or overhead
• Occasionally lift up to 20 pounds
• Occasionally lift and/or carry, up to 60 pounds from ground to waist level for up to 30 minutes of a workday. (I.e. to replenish fountain syrups).
• Occasionally lift and/or carry up 30 pounds from the ground to overhead up to 30 minutes a workday. (I.e. stocking/maintaining inventory levels; resets.)
• Occasionally lift and/or carry up to 40 pounds from the ground to waist up to 30 minutes a workday. (I.e. stocking/maintaining inventory levels; resets)
• Ability to push and pull with arms up to a force of 20 pounds. (i.e. utilizing a hand truck).
• Ability to climb a ladder to store or retrieve materials, place and/or replace signage.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  Working conditions inventory of the position includes:

• The noise level in the work environment is usually moderate at a normal range.
• The lighting will include natural light from the outside as well as fluorescent lighting throughout the work areas.
• The temperatures in the store are usually moderate to a normal range.
• The individual may occasionally be exposed to extreme temperatures while supervising store managers performing occasional work in a walk-in cooler and/or freezer.
• Work with minimum direction and p