Associate Director of Analytics, Paid Social

Company Description

DSplus is a Saatchi & Saatchi company. It was created 10 years ago around the idea of a “Digital Salesperson” who leads a customer through the entire lifecycle of their automobile ownership journey. Our clients are Toyota Motor North America, and Toyota & Lexus Dealerships across the country. DSplus is also proud to be an Agency of Record for Southeast Toyota Distributors, the world's largest independent distributor of Toyotas. Our mission is to merge the world-class branding efforts of our mothership, Saatchi & Saatchi, with the retail needs of our Dealerships. The result: an end-to-end customer experience that personifies the quality and integrity of the Toyota brand, and helps sell more cars. DSplus employs a powerful data-driven, integrated messaging platform that works across the sales and service lifecycle. This cross-tier, cross-channel system is fueled by the perfect mix of Artificial Intelligence, insightful media strategies, and stunning, high-performance creative. Always aligned to the Toyota brand and to each client’s unique value proposition, the system delivers sharp business results—while reaching the right target with the right message at the right time. Over the years, DSplus has grown from a three-person start-up to a diverse, agile team of 45, who dream big, solve tough problems, and have fun at work. Our culture values authenticity, transparency, and collaboration, while setting the bar high in the work we do. At DSplus, we recognize and reward success, always putting our employees first. If you bring inventive thinking, boundless enthusiasm, and tireless energy—with a passion for client service that fuels us into the future, this might be just the fit. Come join us!

Job Description

The Associate Director of Analytics is responsible for leading the collection, analysis, and interpretation of media to track the success of digital marketing initiatives for national and regional automotive clients. The Paid Social channels are the focus of this role, including performance, trends and insights.  

The Associate Director of Analytics will work closely with the account/planning, activation, creative, technology partners, and client’s analytics teams to monitor trends of live campaigns, develop campaign reporting and insights, provide recommendations to optimize future performance, leverage several sources of truth in order to provide a comprehensive analytical point of view.  

• Oversee a team of two cross-channel-focused digital media analysts and chart the course for the analytics discipline capabilities and growth
• Design, analyze, interpret, and deliver data reports from multiple sources and platforms (email, Google, Facebook, Twitter, Snapchat, TikTok, Pinterest, LinkedIn, Reddit, Twitch), both quantitative and qualitative
• Develop benchmarks across digital media channels and work closely with media teams to ensure accurate tagging and measurement tracking
• Work closely with publishers/partners to ensure accuracy in reported numbers and to provide performance and optimization oversight
• Data cleansing and consolidation to build out, and automate dashboards within Excel and other BI Tools (Tableau, Adobe Analytics, Sprinklr, MTA tools, etc.)
• QA and improve web tracking processes across different teams: tagging, trafficking, and reporting
• Technical troubleshooting of reporting/performance glitches
• Turn technical findings into digestible story narratives and actionable insights about how campaigns have performed, including preparing client-facing presentations
• Collaborate with internal teams to enhance client reporting and performance measurement and conduct detailed analysis work when required
• Proactively seek new information and maintain a current and thorough understanding of digital marketing best practices including industry trends, metrics, and competitive activities
• Influence internal and external stakeholders to utilize data-driven insights to guide strategic decisions
• Monitor to ensure media spend is fraud-free, brand safe, in-geo, and viewable

Qualifications

• 4-6 years of experience in a quantitative data-driven field, 2 years of digital media experience preferred
• Experience in ad-serving and web analytics tools (Facebook, Twitter, Snapchat, TikTok, Pinterest, Reddit, LinkedIn, Tableau, Adobe Analytics, Sprinklr)
• Experience in working with cross-functional teams
• Must be able to multi-task and develop ideas in a fast-paced, deadline-driven environment
• Experience with retail and/or automotive is strongly preferred
• Fundamental understanding of attribution analysis, including multi-touch and last-touch attribution
• Understanding of data visualization principles and experience building dashboards
• Str