Sr Principal Product Designer, Subscription Growth

Job Description:

About Our Organization:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About Dow Jones Design

Excellence in news demands excellence in our customers' experiences. Our Design Team brings together teams covering Product, Engineering, Marketing, and Operations with a single purpose: to connect people to the news that matters most, when and where they need it, by creatively defining and building connected, innovative and sustainable experiences/products that are data informed and with a customer lens. We're a globally distributed team spearheading a digital transformation at Dow Jones.

About the Role:

We are looking for a Principal Product Designer to work on our Design team to define and lead a design strategy in close collaboration with cross-functional stakeholders to drive Subscription Growth across Dow Jones' brands. While this is an individual contributor role, you will be expected to direct and mentor other product designers and lead projects across our NYC and Barcelona offices and additional staff in Mexico.

In this role, you'll play a key part in shaping the future of how we design and deliver subscription experiences that delight our customers and drive business impact. You will be a part of a cross-functional team of marketers, product managers, and engineers solving our subscription growth goals. You'll be responsible for strategic influence and driving alignment across multiple teams and the execution of highly crafted system-oriented designs powering our subscription flows, from acquisition to conversion to retention.

Your prior expertise designing for Subscription based product offerings brings to the table an in-depth knowledge of proven design patterns that drive growth. You understand Pirate Metrics (AARRR: acquisition, activation, retention, revenue, and referral) and know how to design product levers that enable robust experimentation to move these metrics. As a person who loves experimentation, you have a robust understanding of data. You've worked in an environment where you've had to balance inputs from multiple stakeholders and are an expert at gaining alignment and communicating your design decisions.

The Sr Principal Product Designer, Subscriptions Growth will report to the SVP of Design, Dow Jones.

You Will:

• Influence and own the delivery and outcome of high-quality end-to-end design solutions for our Subscription growth goals from a business perspective
• Be a strategic partner and work with other teams while navigating constraints, managing stakeholders, and communicating your work to executives.
• Bring to bear industry best practices and visual design principles to your solutions with a grounding in data driven testing methodologies
• Understand the complex needs of marketing and brand differentiation across our brands while driving for consistency across platforms—while knowing when to intelligently deviate.
• Contribute to the creation of visual patterns in our Design System
• Explore and validate solutions by creating prototypes for and actively participating in user testing and incorporate recommendations and analysis from our Research team.
• Have a robust understanding of accessibility (a11y) requirements and how to best integrate them into your work
• Contribute to strategic growth of the wider Design team, including helping to set the vision for the team and company's creative work, while supporting the team culture.
• Lead others in setting direction and scoping work accurately even with ambiguous, loosely defined projects
• Be a dependable teammate who treats everyone with respect. Bring to bear your mentorship experience when it comes to fostering an inclusive culture. Help grow our team.
• Last but never least, serve as an advocate for our readers, keeping their needs at the heart of our digital solutions

You Have:

• Bachelor's degree or equivalent experience
• Design professional with 10+ years of relevant work experience.
• Experience executing design on subscription-based products of any kind
• Str