Senior Associate Brand Manager

As a Senior Associate Brand Manager, you will be responsible for providing strategic and tactical support across all aspects of brand management, including marketing campaign strategy & execution, innovation, new item commercialization, business performance analysis, consumer research and budget management.

Responsibilities Include:

Campaign Planning & Execution

• Assist in developing and executing comprehensive marketing plans across paid/owned/earned tactics to meet brand objectives; 
• Ensure brand guidelines and standards are consistently applied across all marketing channel

Brand Strategy Development

• Effectively execute key initiatives to ensure delivery to top and bottom line P&L targets

Consumption Analysis & Reporting

• Act as the category subject matter expert, analyzing consumption performance data and translating findings into actionable insights as part of monthly business performance reviews 

New Item Development & Portfolio Maintenance

• Lead critical product management projects (including but not limited to line extensions, packaging updates, and minor renovations) with cross-functional stakeholders 

Budget Management

• Manage annual marketing spend, brand budgets and billing process, collaborating with Finance partners on a routine basis 

Strategic Innovation Support

• Support Brand, Insights and Innovation team on future pipeline development from conception through execution  

Sales Support

• Create internal and customer-facing marketing materials, including selling stories 

Competitive Analysis

• Stay up-to-date on industry trends, competition and consumer behavior to identify opportunities for brand growth  

Cross-functional Collaboration

• Collaborate with cross-functional teams, including product development, sales, and creative teams to ensure alignment with brand strategy
• Manage relationships with external partners, including agencies and vendors

• Bachelor's degree in marketing, business, or a related field
• 2-3 years marketing experience; preferably with a CPG company
• Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously. 
• Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.  (as this person will be responsible for consumption reporting and business reviews). 
• Excellent written and verbal communication skills, with the ability to present complex ideas to a variety of audiences.  
• Creative problem solver with strong analytical skills.  
• Proficient in Microsoft Office, including Excel, PowerPoint, and Word. 
• Experience using Nielsen or IRI syndicated data

Wells Enterprises is an EEO/AA employer M/F/Vet/Dis

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