Business Travel Sales Manager

Description

The Business Travel Sales Manager is responsible for driving transient business travel revenue to the hotel through proactive sales efforts, strategic account management, and collaboration across departments. Focused on the full-service segment, this role manages and grows corporate negotiated accounts and global travel programs by leveraging the property’s comprehensive amenities, meeting space, and service offerings. The ideal candidate is a results-driven sales professional with deep industry knowledge and a passion for hospitality. Manager or Supervisor experience required. 

Requirements

Primary Responsibilities:

Sales Strategy & Execution

• Develop and implement a strategic business travel sales plan to grow corporate transient revenue.
• Identify, solicit, and secure new negotiated business from local, regional, and national corporate accounts.
• Respond to RFPs and manage the annual RFP process through tools like Lanyon, Cvent, or other GDS platforms.

Account Management

• Manage a portfolio of corporate accounts, ensuring strong relationships, account retention, and revenue maximization.
• Conduct regular account reviews and business planning meetings with clients.
• Monitor production against contract commitments and take corrective actions where needed.

Collaboration & Coordination

• Work closely with Revenue Management to ensure optimal pricing, availability, and strategy for corporate accounts.
• Partner with Front Office, Reservations, and Operations to ensure a seamless guest experience for business travelers.
• Support group sales initiatives by cross-promoting meeting space and corporate events when appropriate.

Reporting & Analysis

• Maintain detailed account records in CRM systems (e.g., Delphi.fdc, Opera).
• Produce regular sales reports and forecast updates; analyze performance trends and adjust strategies accordingly.
• Stay informed of competitor offerings, market trends, and new business opportunities.

Client Engagement & Events

• Represent the hotel at travel trade shows, industry conferences, local chamber events, and client entertainment activities.
• Plan and host FAM trips, site inspections, and client appreciation events tailored to corporate travel buyers.

Key Success Metrics:

• Growth in corporate transient room nights and revenue
• Retention and renewal of negotiated accounts
• Achievement of quarterly and annual sales goals
• Effective RFP and GDS management
• Positive feedback from client engagement activities