Director, Global Influencer and Creator Marketing

Who we are…

BMF is a global integrated creative marketing agency known for humanizing brands in unexpected, inspiring, and impactful ways. With headquarters in NYC and offices in Miami, Los Angeles, London and Hong Kong, we specialize in event design & production, brand marketing, marketing strategy, sponsorships, talent management & bookings, publicity, and social media & influencer relations. We elevate brands who seek a relevant role in cultural conversations important to their audiences; our global client roster includes Marriott International, Visa, Gucci, Jack Daniel's, SPANX, Poppi, Monkey 47, Lamborghini, Japan Airlines and more. 

Who we want… 

As Director, Global Influencer & Creator Marketing at We Are BMF, you will lead high-profile, multi-channel influencer marketing programs for top-tier clients across lifestyle, entertainment, travel, and CPG. You’ll develop and execute strategic influencer initiatives, from talent sourcing and contracting to content planning and campaign optimization.

We’re looking for a motivated, strategic leader with 7–10 years of experience in influencer marketing, ideally from an agency or in-house brand environment. You have a proven ability to manage large-scale campaigns, build client relationships, and guide cross-functional teams to deliver measurable results. You thrive in fast-paced environments and are skilled in both paid and organic influencer strategies across major platforms (e.g., Instagram, TikTok, YouTube).

Based in New York, Miami, or Los Angeles, you’ll be the senior client contact, overseeing campaign strategy and execution while collaborating with creative, production, and digital teams. You’ll also mentor a team of influencer strategists, fostering a culture of creativity and collaboration.

If you’re passionate about influencer marketing and ready to lead impactful programs, we’d love to hear from you.

What you will do… 

• Client Relationship Management
• Serve as the strategic lead for client influencer programs, owning day-to-day communications and long-term growth
• Build trust and drive organic account growth through strong performance and thoughtful recommendations
• Represent influencer as a core part of integrated marketing programs, working cross-functionally with digital, PR, experiential, and creative teams
• Align client goals with the right talent strategies, campaign structures, and measurement plans
• Influencer Strategy & Execution
• Oversee the full lifecycle of influencer campaigns, from strategy and talent research/vetting through contracting, briefing, posting, and reporting
• Develop talent strategies that align with brand values and audience goals
• Lead client presentations and campaign recaps, translating performance into actionable insights
• Partner with digital and creative teams to build best-in-class influencer content experiences
• Account & Project Management
• Manage timelines, budgets, and deliverables across multiple campaigns simultaneously
• Lead internal and client-facing meetings to keep all stakeholders aligned
• Review and approve talent contracts, scopes, and campaign deliverables to ensure quality and compliance
• Collaborate with production and legal teams as needed
• Leadership
• Mentor and manage a growing influencer team; provide ongoing feedback and professional development
• Foster a high-performance, solution-oriented culture with a focus on collaboration and creativity
• Contribute to agency thought leadership in the influencer space, identifying trends and shaping new capabilities
• Administrative
• Track project scopes, fees, and budgets with senior leadership
• Ensure internal systems are up-to-date with campaign and account information
• Support business operations and financial tracking as it relates to influencer scopes

The salary range for this role is $120,000-$135,000  and is based on experience, responsibilities of the position, subject matter expertise and is location specific. 

Requirements

• 7–10 years of experience in influencer marketing, preferably at an agency or in-house brand, with proven success managing multi-channel campaigns for diverse client portfolios.
• Strategic expertise in both paid and organic influencer strategies, including campaign execution, measurement, and optimization.
• Deep knowledge of influencer platforms (Instagram, TikTok, YouTube) and the evolving creator landscape, paired with a passion for staying ahead of emerging social trends.
• Client relationship management skills, with experience building lasting partnerships and co