Global Integrated Marketing Program Manager

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

Overview:

The Global Marketing Integrated Program Manager is responsible for the orchestration and operations that support the design, execution, and performance of ServiceNow Marketing’s key global programs and campaigns. You will lead and facilitate cross-functional efforts to build full funnel, integrated marketing plans to build brand awareness, drive pipeline and revenue, and accelerate post-purchase motions.

This role requires strong project management expertise and end-to-end marketing program and/or campaign experience. An ideal candidate would have domain knowledge in brand and creative, field marketing, digital marketing, and product and solution messaging to successfully lead cross-functional collaboration and alignment.

As an Integrated Program Manager, you are responsible for holding teams accountable for realizing the end-to-end plan, as well as managing the overarching project plan, agencies, internal processes, internal communications, and budget.

Responsibilities:

Marketing Plan Operations –

With a keen eye for detail and project management prowess, works across marketing teams to facilitate the development and execution of global integrated marketing plans that support brand awareness, demand generation and pipeline acceleration, and adoption and renewals. Operations responsibilities include:

· Facilitating and leading cross-functional working sessions, including managing the agenda, working files, action items, and plan components

· Designs and manages the comprehensive project plan including the campaign roadmap, and deliverables timelines

· Manages the overall plan budget details, including working with agencies and our internal resource management and finance teams to complete SOWs, POs, and invoices

· Ensures marketing plan is being measured as part of the organization’s overall rhythm of the business and QBRs

· Designs and drives internal communications to ensure visibility of the plan to the appropriate audiences, including providing regular updates to Marketing leadership on plan and risks

· Holds cross-functional team accountable to the execution and performance of the aligned plan

Cross-Functional Stakeholder Management –

This role requires a strong ability to lead by influence across various teams and levels. Cross-functional teams include members from:

· Brand, Creative & Thought Leadership

· Digital & Social

· Product & Solution Marketing

· Field & Demand Marketing

· Partner Marketing

· Events

· Data & Analytics

This role would also collaborate within a team of Integrated Marketing Program Managers to share best practices, drive standards for excellence, and connect dots across campaigns.

Qualifications

Skill & Experience Requirements:

· Proven marketing program management experience, including excellent project plan skills

· Experience driving, designing or executing integrated marketing programs and/or campaigns

· Understanding of marketing campaign performance and ability to translate it into business impact

· Strong stakeholder management skills with ability to lead by influence to successfully drive cross-functional collaboration

· Strong written and verbal communication skills with ability to translate marketing speak into business impact

· Marketing campaign and program management within the enterprise software industry is preferred

· Bachelor’s degree with 8+ years of marketing experience

FD21

 

 

For positions in this location, we offer a base pay of $116,000 - $203,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.