Senior Manager, Global Marketing Automation

Rithum™ is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins.

Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.

 

Overview

We are seeking a highly skilled and experienced professional to join our team as a B2B Senior Manager, Global Marketing Automation. In this role, you will play a key leadership role in optimizing our marketing operations and driving global marketing automation initiatives. As an automation strategist you will be working alongside team members to help build, measure, optimize and scale our marketing programs to drive growth. In this role, you’ll be responsible for supporting the evaluation of existing marketing journeys, supporting demand generation and integrated marketing campaigns, informing strategic planning, and enhancing overall marketing process, technology, and workflow.

 

Responsibilities

• Marketing Automation Strategy:
  • Develop and implement a global marketing automation strategy aligned with organizational goals.
  • Lead efforts to leverage marketing automation for demand generation, lead nurturing, and customer engagement.
• Team Leadership:
  • Manage 2 direct reports and mentor them in inbound marketing strategy.
  • Foster a collaborative and innovative team culture.
• Campaign Automation:
  • Design, build, and execute automated marketing campaigns to drive lead generation, customer retention, and revenue growth.
  • Utilize marketing automation platforms to enhance the effectiveness of targeted marketing initiatives.
• Platform Management:
  • Oversee the selection, implementation, and management of marketing automation platforms.
  • Ensure seamless integration with other systems and tools used across the organization.

• Data Management:
  • Maintain the integrity of marketing databases, ensuring data accuracy, compliance with data protection regulations, and proper segmentation.
• Analytics and Reporting:
  • Implement robust analytics and reporting mechanisms to measure campaign performance and key performance indicators (KPIs).
  • Provide actionable insights to drive continuous improvement.
• Process Optimization:
  • Continuously evaluate and optimize marketing automation processes to enhance efficiency, scalability, and overall effectiveness.
• Collaboration:
  • Collaborate with cross-functional teams, including marketing, sales, and IT, to ensure alignment on marketing strategies, goals, and lead management processes.
  • Collaborate with department leaders on vision setting and taking ownership of technical development, program execution, reporting, testing and optimization.
• Training and Development:
  • Provide training and support to marketing teams to enhance their understanding and utilization of marketing automation tools and best practices.
• Budget Management:
  • Manage the budget for marketing automation tools, technologies, and related resources.
• Industry Awareness:
  • Stay updated on industry trends and advancements in marketing automation, evaluating their potential impact on the organization.
• Quality Assurance:
  • Implement quality assurance processes to ensure accurate and consistent execution of marketing campaigns.
• Compliance:
  • Ensure compliance with data privacy regulations, marketing standards, and industry best practices.
• Strategic Planning:
  • Contribute to the development of the overall marketing strategy, aligning marketing automation efforts with broader organizational goals.
• Vendor Management:
  • Build and maintain relationships with marketing technology vendors, staying informed about product updates and enhancements.

 

Qualifications 

Minimum Qualifications  

• 5+ years of experience in marketing automation roles, with a fo