Sr. Associate Brand Manager

Grow with Welch's!

Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary!

At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.

Position Summary:

We're looking for a Sr. Associate Brand Manager to join our brand management team! You will lead the development of annual business plans & innovation for a Welch's business segment and will play a key role in leading critical strategic, innovation and executional projects.

Where You'll Work

This role will be based out of our Concord, MA headquarters where you will be immersed in a dynamic workplace where innovation thrives and collaboration is key.

Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with 3 days in office and Thursdays/Friday being remote, flex days.

What You'll Do:

• Create and gain buy-in to annual brand plans including management of plan communication and key updates.
• Leverage data tools and consumer insights to develop firm understanding of category, consumer, and customer dynamics. Uses this understanding to provide monthly summary on business performance and develop game plans, contingencies, and recommendations across the 4 Ps
• Develop and execute specific marketing activities (e.g. social/influencer media plan, consumer and trade promotion activities, digital couponing, retailer specific programs, etc.) to meet Brand objectives
• Lead the cross-functional development and implementation of product line extensions and renovations.
• Identify and execute cost-savings initiatives, aimed at improving profitability of the platform.
• Collaborate with Sales in development of sales materials and goals for consumer promotions, plan initiatives, and new products; attend Customer sales calls when needed.
• Establish and foster productive working relationship with agency partners, brand counterparts and cross-functional partners to execute winning marketing plans and creative executions.

Who You Are:

• Demonstrated leadership ability, analytical skills, presentation skills, and creativity
• Have the ability to think strategically, plan and execute promotions, marketing plans and product launches
• Strong interpersonal skills and the ability to communicate and influence effectively
• Goal-oriented and focused on delivering results
• Ability to take initiative, apply an appropriate sense of urgency
• Accountable and take ownership of marketing projects using strong project management skills
• Leads through influence with experience leading and collaborating with cross-functional teams
• Experience with consumer research, P&L management, and volume forecasting

What You'll Need:

• BA/BS required; marketing focus is preferred.
• 2+ years minimum of relevant experience required. CPG industry experience is preferred.

At Welch's we value diversity, a passion for what you do, and a commitment to continuous learning. Even if you do not feel you meet every requirement listed, but this role aligns with your strengths and goals we encourage you to apply. Join us and contribute to something extraordinary.

Welch's is an Equal Employment Opportunity Employer. We recognize the importance of diversity in hiring and building a dynamic, strong workforce. We are committed to the prevention of employment discrimination based on race, religion, color, sex, gender identity, national origin, age, marital status, disability and/or military or veteran status, sexual orientation or any other action covered by federal or applicable state/local laws.

What You'll Enjoy:

• Organization with a bold, clear purpose & vision for the future
• Inclusive Culture: Be a part of an inclusive workplace where you not only belong but also have the opportunity to be the best version of yourself
• Passionate Community: You are encouraged to have a voice, share your opinions, and have individual impact on the success of the business
• Hybrid work model: Flexible & collaborative work environment to maximize well-being & success
• Paid Time Off and Holidays: Available immediately for you to e