Managing Director of Marketing and Enrollment

Company Description

About KIPP Nashville Public Schools 

KIPP Nashville Public Schools is a network of high-performing, free, open enrollment K-12 schools that has been committed to positively affecting student outcomes in Nashville since 2005. KIPP Nashville is part of the acclaimed KIPP Network, which educates 100,000+ students nationwide and supports students from Pre-Kindergarten through college, career and beyond. Through the KIPP Forward program, our team helps students identify their career of highest aspiration and develop the skills and confidence to chase their dreams. KIPP Nashville currently operates 3 elementary schools, 3 middle schools, and 2 high schools and we are excited to open our doors to more schools in 2024 and 2025 in response to strong community demand.

The mission of KIPP Nashville is together with families and communities, we create joyful, academically excellent schools that prepare students with the skills and confidence they need to pursue the paths they choose - college, career and beyond - so they can lead fulfilling lives and build a more just world. Our core values are GROWTH, TEAM, and SHINE. If you share in this belief and values, if you have a proven willingness to do what it takes for students to be their best, if you thrive in an environment that is both collaborative and entrepreneurial, then you are already a KIPPster.

Job Description

Position Overview:

We are seeking an experienced, entrepreneurial and proven marketing leader with excellent written, verbal, and strategic thinking skills to join our team as the Managing Director of Marketing & Enrollment. This individual will report to the Chief Operating Officer and will play a critical role in planning, developing and executing marketing strategies that will generate greater brand awareness, increase student and staff application volume, and support KIPP Nashville’s overall goals.

Key Responsibilities:

Responsibilities of the Managing Director of Marketing and Enrollment include, but are not limited to:

• Own the research, identification, development, and execution of the KIPP Nashville brand as a whole with the objective of generating awareness of KIPP Nashville as a high-quality school choice option.

• Develop and execute a comprehensive marketing strategy for KIPP Nashville to drive stakeholder and community awareness of, enthusiasm for, and demand for KIPP

• Responsible for strategic marketing efforts that support student enrollment, fundraising and staff hiring

• Responsible for reaching full enrollment at each school

• Oversee the creation, distribution, and execution of social media content to campus-level administrators to ensure holistic branding and messaging at all levels

• Direct all student recruitment efforts and oversee enrollment systems to ensure all KIPP Nashville schools are fully enrolled with waitlists.

• Manage a large marketing and enrollment budget, and lead a team of three to drive all marketing and enrollment efforts

• Creates a solutions-oriented, goal-driven team culture

• Cultivate strong relationships with authorizers and peers to solve challenges and ensure strong, positive communications

• Oversee annual budget segmentation and tracking for annual marketing and enrollment expenditures, including planned budget and/or requesting additional funding.

• Responsible for reporting out performance and metrics of current campaign initiatives on a regular basis to showcase work and strategy to key business partners

• Design, write, and coordinate production of all marketing materials across student recruitment, staff hiring, and fundraising efforts.

• Field requests from campuses to determine appropriate platforms for marketing materials including flyers, signage, event support, and direct mail.

• Partner with Director of Talent Recruitment and third-party marketing and communications agency to determine appropriate platform for lead generation campaigns that will support the org-wide goal of 100% roles filled

• Think outside of the box to identify marketing tactics or resources that could help support student recruitment, staff hiring, or fundraising in partnership with key stakeholders

• Manage Student Recruitment and Enrollment team to ensure full enrollment of all KIPP Nashville schools

Qualifications

Desired Qualifications:

• Bachelor's degree in Marketing, Communications or relevant field

• Minimum of 5+ years of prior experience in marketing and/or communications in a fast-paced work environment, c