Director, Partner Marketing, ISV

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Job Title

Director, Partner Marketing, ISV

What does a successful Director, Partner Marketing, ISV do at Fiserv?

As the Director of Partner Marketing, Independent Software Vendors (ISV), you will be instrumental in developing and executing strategic initiatives to drive revenue growth and enhance customer satisfaction. You will collaborate closely with product management, marketing centers of excellence, sales, and other marketing teams to ensure consistent messaging and effective go-to-market strategies across all channels. Your efforts will deliver tailored solutions that meet the unique needs of ISV clients.

What you will do:

• Lead product marketing efforts, including product positioning, messaging, go-to-market strategies, and lifecycle management.
• Conduct in-depth market research and analysis to identify trends, customer needs, and competitive dynamics within the targeted industries, utilizing insights to shape marketing strategies.
• Lead the execution of targeted marketing campaigns tailored to the unique needs of the ISV market, focusing on driving customer acquisition, retention, and brand loyalty.
• Effectively manage a team of Partner Marketing professionals driving strong business results and team engagement.
• Position Fiserv as a thought leader in the ISV space by developing channel-specific content, engagement programs, and events that showcase our expertise and innovative solutions.
• Deliver key performance indicators (KPIs) for the industry marketing initiatives, analyzing data to optimize strategies and report on outcomes to leadership.
• Regularly communicate with leadership and key stakeholders on industry marketing performance, challenges, and opportunities for growth.
• Manage the ISV marketing budget effectively, ensuring optimal allocation of resources to achieve maximum ROI on marketing investments.

What you will need to have:

• 9+ years of business-to-business (B2B) marketing experience.
• Strong understanding of B2B marketing strategies, with experience in digital marketing, content marketing, and traditional marketing methods.
• Experience leading and developing team members.
• Bachelor’s degree in Marketing or a related field or an equivalent combination of education, work, and/or military experience.

What would be great to have:

• Previous experience in payments, ISV, SaaS, and/or fintech industry.
• Skilled in utilizing Project Management software experience such as Airtable.
• Proven track record of executing successful marketing strategies that drive customer engagement and revenue growth.

Important info about this role:

• This role is on-site Monday through Friday. Fiserv considers in-person collaboration to be an essential part of this role as in-person office experiences help you with your overall onboarding experience and leads to stronger productivity.
• Ability to travel up to 25% of the time and work weekends/evenings, as necessary
• In order to be considered, you must be legally authorized to work in the U.S. without need for sponsorship now or in the future.
• This is a full-time, direct-hire position, and no contract options for unsolicited agency submissions will be considered.

Perks at Work:

• We’re #FiservProud of our commitment to your overall well-being with a growing offering of physical, mental, emotional, and financial benefits from day one.
• Maintain a healthy work-life balance with paid holidays, generous time off policies, including Unlimited Recharge & Refuel for qualifying associates, and free counseling through our EAP.
• Plan for your future with competitive salaries, the Fiserv 401(k) Savings Plan, and our Employee Stock Purchase Plan.
• Recognize and be recognized by colleagues with our Living Proof program where you can exchange points for a variety of rewards.
• Prioritize your health with a variety of medical, dental, vision, life, and disability insurance options and a range of well-being resources through our Fuel Your Life program.
• Advance your career with training, development, certification, and internal mobility opportunities.
• Join Employee Resource