Senior Marketing Copywriter (Athens-based, on-site)

<h3>Job purpose</h3><h3><strong>As a senior member of the creative team, you will be responsible for developing compelling and innovative copy that aligns with our brand voice and resonates with our target audience. The ideal candidate will bring a strategic mindset, exceptional storytelling abilities, and a passion for creating impactful content across various channels.</strong></h3><h3> </h3><h3>Key Responsibilities:</h3><ul> <li>Provide creative direction and leadership to the copywriting team, ensuring the development of innovative and impactful content.</li> <li>Develop and execute comprehensive content strategies that align with overall business objectives and brand positioning.</li> <li>Spearhead the creation of integrated communication campaigns, ensuring a unified and consistent brand voice.</li> <li>Shape and reinforce the brand vision through persuasive and engaging storytelling.</li> <li>Actively contribute to the evolution of brand guidelines, ensuring they reflect the company's vision and values.</li> <li>Collaborate closely with design, marketing, and public relations teams to ensure a seamless integration of copy and visual elements in all communication materials.</li> <li>Work collaboratively with stakeholders to gather insights and align messaging with broader corporate strategies.</li> <li>Lead the development of thought leadership content, positioning the company as an industry influencer.</li> <li>Interface with executives and subject matter experts to extract insights and translate them into compelling narratives.</li> <li>Utilize data and analytics to measure the performance of communication campaigns and refine strategies for optimal impact.</li> <li>Implement A/B testing and other optimization techniques to enhance the effectiveness of copy.</li> <li>Carry out any reasonably allocated duties and tasks, relevant to the role and the scope of activities by applying a flexible &amp; adaptable customer centric approach to serve PeopleCert’s multinational presence and global operations across multiple time zones</li> <li>Ensure their work and presence is aligned with company’s values “Quality - Passion - Integrity – Innovation,” at all times</li> </ul><p></p><h3>Qualifications:</h3><ul> <li>Bachelor's degree in Communications, Marketing, English, or related field.</li> <li>Minimum of 5 years of professional experience as a Senior Copywriter or in a similar role at the Associate Creative Director level</li> <li>Exceptional leadership and team management skills.</li> <li>·Strong understanding of brand strategy, corporate messaging, and creative processes.</li> <li>Experience working on corporate communications and marketing campaigns</li> <li>Excellent command of the English language (native-like or C2 level certification desired, <a href="https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.languagecert.org%2Fen%2Flanguage-exams%2Fenglish%2Flanguagecert-test-of-english-lte%2Fa1--c2-listening-and-reading&amp;data=04%7C01%7C%7Cba117b70ad8745359a0708d8c6ce6772%7Cc0361f96ae674f2fa5ac24b09156923b%7C0%7C0%7C637477937092693035%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=CBRiw1MomYn%2BtCWK8L4%2BNpLXF%2B2MN0TfIsnAX%2BTUu4k%3D&amp;reserved=0" rel="nofollow noreferrer noopener"><strong>LanguageCert C2 LTE</strong></a> or <a href="https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.languagecert.org%2Fen%2Flanguage-exams%2Fenglish%2Flanguagecert-international-esol%2Fc2-mastery-2285&amp;data=04%7C01%7C%7Cba117b70ad8745359a0708d8c6ce6772%7Cc0361f96ae674f2fa5ac24b09156923b%7C0%7C0%7C637477937092693035%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=ZxKZuaknIAl44b0Tdqd0LE6KhK7OcCIKTfydlOSqotA%3D&amp;reserved=0" rel="nofollow noreferrer noopener"><strong>C2 IESOL</strong></a> certificate would be a plus)</li> <li>Advanced computer literacy is required. ECDL Advance level certification would be considered a plus</li> <li>Excellent interpersonal, verbal, and written communication skills</li> <li>Well organized, self-driven, flexible and able to work in a high-volume, fast-paced, and deadline-driven environment</li> <li>Prior working experience in the certification of persons and/or training and exam fields would be considered an advantage</li> </ul><p></p><h3>What we offer:</h3><ul> <li>Competitive remuneration package</li> <li>Work in an international, dynamic and fun atmosphere</li> <li>Two free vouchers for all certifications from PeopleCert's Portfolio per year for all employees</li> <li>Complimentary coffee and tea in all our premises</li> <li>Huge learning experience in using best practices and global environment</li> <li>Constant personal and professional development</li> <li>100% Virtual Hiring Process</li> </ul><p> </p><p><strong>About PeopleCert</strong></p><p><strong>PeopleCert </strong>is a global leader in assessment and certification of pr