Director, Marketing - Interventional Spine

Job Description:

As a privately-owned, biopharmaceutical company, Ferring pioneers and delivers life-changing therapies that help people build families and live better lives. Our independence helps us cultivate an entrepreneurial spirit and long-term perspective that enables us to achieve growth and scale, while remaining agile and true to our ‘people first’ philosophy. Built on a 70-year plus commitment to science and research, Ferring is relentless in its pursuit of science that drives powerful discoveries and therapies to help people build families, stay healthy, and stand up to the world’s oldest enemy: disease.

With Ferring, you will be joining a recognized leader, identified as one of “The World’s Most Innovative Companies” by Fast Company, and honored by Fortune with inclusion on its “Change the World List,” for addressing society’s unmet needs. Ferring US is also Great Places to Work® Certified, distinguishing it as one of the best companies to work for in the country.

Role overview:

At Ferring we are on a mission to bring forward innovation in the treatment of radicular leg pain due to lumbar disc herniation. We are building a team of individuals to launch a biologic product that, if approved, would be a novel, only-in class intradiscal intervention for patients suffering this from this condition. 

We are looking for a marketing leader responsible for developing and implementing the promotional marketing strategy for this product.  This individual will be responsible for building the core brand promotional platform, developing the brand strategy, including market definition, positioning, messaging, segmentation, and desired customer experience.  This role is further responsible for all aspects of promotional tactic development, including delivering the tools and training for promotional materials at launch and post-launch. 

This individual will be part of the Brand Leadership Team and is expected to work proactively in partnership with the lead of Professional Education and Engagement to ensure alignment and synergistic execution.  This position will play a critical role in supporting launch readiness, contributing to market development activities, and helping execute brand strategy within a buy-and-bill environment.

Key Responsibilities

Brand Strategy & Execution

• Development and execution of brand positioning, messaging, and promotion aligned with HCP and Patient strategies. 

• Deliver an integrated omnichannel promotional campaign to ensure reach and impact on key stakeholders

• Drive launch readiness across key business partners to ensure timely execution of all promotional activities aligned with key milestones

• Leverage market research and external insights develop a strategy to impact prioritized stakeholders and customer/market segments.

• Collaborate across Brand team to generate, aggregate and socialize external insights from market, customers and competitors to continually refine strategy.

• Assess and monitor competitive landscape to anticipate changes in marketplace, ensuring timely adaptation of materials and training as necessary.

• Develop and measure performance metrics on promotional programs to ensure optimal impact and facilitate adaptation in real time.

• Leading the overall planning and execution of the Launch Meeting

Financial & Performance Management

• Manage A&P budget and resource allocation for assigned areas of focus with collaboration across the team to ensure spending is optimized based on brand priorities.

• Track KPIs and optimize strategy to improve commercial performance

• Provide forecasting and demand planning insights

Collaboration and Cross-Functional Leadership

• Take lead of Alliance management with external partner, after FDA approval and initial stocking.

• Ensure compliant promotional execution with Legal, Medical and Regulatory

• Align with Supply Chain and Operations on forecasting and product availability

• Lead annual business planning, forecasting, and performance tracking

• Support field readiness and training in collaboration with Brand Leadership Team

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred

• 10+ years of progressive in-line marketing experience within pharmaceutical/biologics companies.

• Demonstrated success in executing multiple product launches for specialty or biologic products

• 2+ years experience working in buy-and-bill or procedure-based markets

• Sales and/or sales management ex