Associate Director, Brand and Launch Excellence

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Summary:

The Associate Director will be pivotal in advancing BMS’s rewire marketing approach, championing the development and execution of a best-in-class launch excellence approach. This position is instrumental to ensuring priority launch brands are set up to succeed in utilizing and activating the Launch Excellence 

This position will partner closely across the matrix brand teams providing guidance and leading the initial start of up of the launch process. Reporting to the Senior Director of Brand & Launch Excellence, this position will work closely with the Director of Brand & Launch Excellence along with the Associate Director of Launch Excellence Operations, partnering with the priority brand launch teams. The role requires a unique blend of commercial acumen, comfort with technology, strong communication project management skills.  

This individual will be responsible for helping to lead the brand team along the adoption journey of the Lx Playbook, orchestrate walk the walls to establish the deliverables across the matrix that align to a specific launch scenario. Success in this role hinges on the ability to build strong relationships across the brand team, influence stakeholders at every level, and balance commercial priorities with technical requirements to accelerate launch performance and enable the brand teams to focus on launch strategy to ensure success. 

Responsibilities: 

• Working with Brand Leads within Medical, Marketing, and Market Access (3M), leads the launch project teams/workstreams to execute on assigned complex launch(es) across therapeutic areas using the established BMS launch methodology and centralized tool 
• Acting in a project management capacity, oversee the planning and execution of initial and/or line extension launches to deliver on intended outcomes while collaborating on evolving ideas and discovery of new requirements to maximize return on investments 
• Working with the 3M and brand leads, develop and deliver the launch kickoff and all relevant materials to be included in the presentation 
• In alignment with established BMS launch best practices, work within the BMS Playbook and with each workstream to identify and lock in appropriate key deliverables including tasks, dependencies, timing, and risks/issues 
• Conduct the Walk-the-Walls session with the full launch team and then lock in/baseline and drive the launch project plan 
• Establish and deliver appropriate communications plan according to the endorsed BMS recommended template 
• Creates in partnership with the brand team and maintain Initial launch team project plan, RAID log, Risk/Issue mitigation, weekly/fortnightly/monthly team status updates according to the centralized BMS tool and predefined KPIs, launch team organization chart, collaboration site/data repository, timelines 
• Assists in monitoring appropriate updates from launch team members and ensure updates are appropriately incorporated into the master plan via BMS tool 
• Periodically evaluate performance and develop action plans to ensure achievement of performance goals 
• Proactively remove obstacles to drive launch projects’ momentum and progress 
• Engage and energize the launch teams to ensure optimal performance and proactively remove obstacles to drive launch team momentum and progress.  Act as a centralized point of escalation for the launch team 
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