Senior Content Designer, Language Systems, Human Interface Design

Job Description

Build the systems that scale clear, consistent, human experiences 

Are you passionate about creating the standards, frameworks, and tools that help large organizations deliver clear, consistent, human‑centered language? Our Human Interface Design (HID) organization shapes how millions of people understand and interact with automotive technology across vehicle, app, web, and voice. 

Within HID, the Language Systems team defines and maintains the content and communication foundations that keep our product language unified, accessible, and trustworthy. We develop the guidance, guardrails, and systems that help designers work efficiently, and we assess and introduce the tools and processes that raise the bar for quality and scale. 

What we do 

Define and govern standards: We define language guidelines, best practices, terminology, and system-wide content patterns that ensure cohesion across platforms. 
Evaluate and integrate tools: We assess emerging tools (examples: content QA, terminology management, AI assistants, Figma plugins) and implement them across workflows. 
Document the system: We translate complex decisions into clear, comprehensive documentation that teams can rely on. 
Build scalable models: We create governance structures that support consistent decision-making across products, teams, and surfaces. 
Enable content designers: We provide guidance, tools, and processes that help writers work faster and more confidently. 
Partner across the ecosystem: We collaborate with design, product, engineering, and research to ensure language stays clear, accurate, and aligned. 

Why join us 

Influence at scale: Your decisions will shape the clarity and coherence of experiences across GM’s digital and in‑vehicle ecosystem. 
Lead critical systems: You’ll help define the operating model for language quality and governance. 
Advance AI for content: You’ll evaluate, pilot, and integrate next‑generation content tools into real production workflows. 
Drive clarity and alignment: You'll guide cross‑functional teams toward consistent language and decision-making. 
 

If you're excited to build the language systems infrastructure that powers world‑class experiences, we’d love to meet you. 

Job description 

General Motors is seeking a Senior Content Designer, Language Systems to establish and scale the standards, tools, and processes that support consistent, high-quality content across HID. You will set communication standards, establish